
Performance Marketing
3 days ago
Job Summary
We are looking for a Performance Marketing Specialist with hands-on experience in managing and optimizing Amazon Ads campaigns. The ideal candidate will be responsible for driving growth and sales through data-driven performance strategies across the Amazon ecosystem, along with other paid media channels as needed.
Key Responsibilities
- Plan, execute, and optimize Amazon Ads campaigns (Sponsored Products, Sponsored Brands, Sponsored Display)
- Manage and monitor day-to-day performance across Amazon Marketplace (Acos, RoAS, CTR, CPC, CVR)
- Analyze keyword trends, perform competitor research, and identify new growth opportunities on Amazon
- Collaborate with eCommerce, content, and design teams to optimize product listings and creatives
- Conduct A/B testing on ad creatives, bidding strategies, and placements
- Manage budgets and ensure campaigns are pacing towards target KPIs
- Generate weekly/monthly reports and provide actionable insights to leadership
- Explore new advertising opportunities within Amazon (DSP, Video Ads, etc.)
- Optimize campaigns for mobile vs desktop behavior
- Stay updated with the latest trends, policy changes, and best practices in Amazon Advertising and eCommerce
Requirements
- 6+ years of experience in Performance Marketing, withhands-on with Amazon Ads
- Proven track record of managing high-budget Amazon campaigns and delivering results
- Deep understanding of Amazon Ads console, attribution models, and keyword targeting
- Proficiency in tools like Helium 10, Jungle Scout, or Sellics is a plus
- Strong analytical skills and proficiency in Excel/Google Sheets for reporting
- Ability to work cross-functionally with product, creative, and sales teams
- Google Ads/Facebook Ads experience is a bonus
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