Meta Ads Specialist
1 day ago
Role:
Meta Ads Specialist (Instagram Focus)
Location:
Pune (Work from Office)
Experience:
Minimum 2 years
Compensation:
As per industry standards
Responsibilities:
- Plan, create, and manage Meta campaigns (Instagram & Facebook)
- Build multiple ad sets for testing audiences & creatives
- Select and brief creatives based on past performance
- Monitor campaign performance daily & optimize for ROAS/CPA
- Conduct A/B tests across hooks, formats, placements, and audiences
- Setup retargeting, custom audiences, and lookalikes
- Analyse results & prepare weekly/monthly reports
- Manage budgets and scale winning campaigns
- Collaborate with design & content teams for creative strategy
Requirements:
- Minimum
2 years hands-on experience
in Meta Ads Manager - Strong understanding of
Instagram ad formats - Good analytical skills (CPC, CPM, CPA, ROAS, CTR)
- Experience with UTM tracking, GA4 & basic dashboards
- Good communication & documentation habits
- Ability to work independently and take ownership
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