Meta Ads Specialist

1 day ago


Pune, Maharashtra, India CouponzGuru Full time

Role:
Meta Ads Specialist (Instagram Focus)

Location:
Pune (Work from Office)

Experience:
Minimum 2 years

Compensation:
As per industry standards

Responsibilities:

  • Plan, create, and manage Meta campaigns (Instagram & Facebook)
  • Build multiple ad sets for testing audiences & creatives
  • Select and brief creatives based on past performance
  • Monitor campaign performance daily & optimize for ROAS/CPA
  • Conduct A/B tests across hooks, formats, placements, and audiences
  • Setup retargeting, custom audiences, and lookalikes
  • Analyse results & prepare weekly/monthly reports
  • Manage budgets and scale winning campaigns
  • Collaborate with design & content teams for creative strategy

Requirements:

  • Minimum
    2 years hands-on experience
    in Meta Ads Manager
  • Strong understanding of
    Instagram ad formats
  • Good analytical skills (CPC, CPM, CPA, ROAS, CTR)
  • Experience with UTM tracking, GA4 & basic dashboards
  • Good communication & documentation habits
  • Ability to work independently and take ownership


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