Search Engine Optimization Specialist

Job Title:
SEO Manager

Location:
Andheri East

Department:
SEO

Job Summary:

The SEO Manager is responsible for developing, implementing, and managing search engine optimization (SEO) strategies that increase the visibility of the company's website across both traditional search engines and AI-driven platforms. The goal is to drive organic traffic, enhance brand presence, and improve conversion rates. The ideal candidate will have deep expertise in SEO, strong analytical skills, and a forward-looking mindset toward how AI impacts content discovery.

Key Responsibilities

SEO Strategy Development

• Develop and implement SEO strategies to improve organic visibility and search engine rankings.
• Define and monitor key SEO KPIs, and report on performance regularly.

Keyword Research & Optimization

• Conduct keyword research to identify opportunities and optimize content accordingly.
• Collaborate with content and marketing teams to ensure effective keyword targeting across web pages and blog articles.

On-Page Optimization

• Optimize page titles, meta descriptions, headers, URL structures, and internal linking.
• Implement structured data (schema markup) to support enhanced visibility in search and AI-powered results.

Off-Page SEO Management

• Execute link-building strategies to improve domain authority.
• Manage relationships with bloggers, publishers, and other external partners for digital PR and outreach.

Technical SEO

• Work with developers to ensure best practices for page speed, mobile usability, crawlability, and indexation.
• Conduct routine technical audits and resolve site-related SEO issues.

Analytics & Reporting

• Monitor performance using tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, and others.
• Provide actionable insights based on data trends, user behavior, and performance reports.

AI & Search Engine Discovery

• Understand how AI tools (e.g., ChatGPT, Bing Copilot, Google SGE) source and present website content.
• Optimize content and structure to improve discoverability across AI-powered platforms.
• Implement strategies (e.g., schema, FAQ content, topic clustering) to influence AI-generated summaries and rich snippets.

Competitor & Market Analysis

• Track competitors' SEO strategies, backlink profiles, and content gaps.
• Identify new content and optimization opportunities to maintain a competitive edge.

Collaboration

• Work closely with cross-functional teams including marketing, content, and development.
• Ensure SEO is integrated into all digital initiatives, campaigns, and site updates.

Staying Updated

• Keep up to date with changes in search engine algorithms, AI advancements, and digital marketing trends.
• Test and adopt new SEO techniques aligned with emerging technologies and user behaviour.

Qualifications

Education

• Bachelor's or Master's degree in Marketing, Communications, IT, or a related field.

Experience

• Minimum of 6 years of hands-on SEO experience.
• Experience managing SEO for a large-scale, content-driven, or eCommerce website is preferred.

Skills

• Deep understanding of search engine algorithms and ranking factors.
• Proficiency with SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, etc.).
• Familiarity with structured data, schema markup, and AI search optimization techniques.
• Awareness of how generative AI platforms interact with and display web content.
• Basic knowledge of CMS platforms such as Shopify.
• Ability to analyze technical issues related to HTML, CSS, and JavaScript from an SEO perspective.
• Strong analytical, project management, and time management skills.
• Excellent communication skills, with the ability to simplify complex concepts for non-technical stakeholders.