Search Engine Optimization

3 days ago

Mumbai, India SQUARE PIXEL Full time

We are looking for an SEM expert to manage all pay-per-click (PPC) marketing activities.

The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns

on Google, Yahoo and Bing, as well as other search and display marketing engines. A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers.

**Responsibilities**:

- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Optimize copy and landing pages for paid search engine marketing campaigns
- Perform ongoing paid keyword discovery, expansion and optimization
- Research and analyze competitor advertising links

Requirements and skills
- Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
- Well-versed in performance marketing, conversion, and online customer acquisition
- Up-to-date with the latest trends and best practices in search engine marketing
- In-depth experience with bid management tools (e.g., Click Equations, Marin, Ken shoo, Search Ignite)
- Experience with website analytics tools (e.g, Google Analytics, Net Insight, Omniture, Web Trends)
- Strong analytical skills and experience generating SEM reports
- Familiarity with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- BS/MS degree in Marketing or a quantitative, test-driven field

**Job Types**: Full-time, Regular / Permanent

**Salary**: Up to ₹500,000.00 per year

**Benefits**:

- Cell phone reimbursement

Schedule:

- Day shift

Ability to commute/relocate:

- Goregaon, Mumbai, Mumbai - 400063, Maharashtra: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- SEO: 1 year (required)
- PPC Campaign Management: 1 year (preferred)
- total work: 1 year (preferred)

**Speak with the employer**

+91 8303229629

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