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Search Engine Optimization
3 weeks ago
- Optimizing copy and landing pages for search engine optimization
- Performing ongoing keyword research including discovery and expansion of keyword opportunities
- Researching and implementing content recommendations for organic SEO success
- Execute tests collect and analyze data and results identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track report and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses staying on budget estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture content linking and other factors to improve SEO positions for target keywords.
