Brand & Marketing Lead| Palakkad

2 days ago


Palakkad, Kerala, India CSB Bank Full time ₹ 12,00,000 - ₹ 36,00,000 per year
Description

Lead the marketing and branding initiative for the bank along with performance marketing, digital marketing, social media marketing.

Responsibilities
  • Acquisition: Strategic thinking, stakeholder & agency management and ensuring seamless execution.
  • Alliance partnerships -campaigns, strategic positioning based on insights and building new categories. 
  • Brand building through Digital, ATL, BTL and social. Ensuring large scale engagement is done with customers through the social media channels, new initiatives and innovations.
  • Managing budgets & stakeholders, agency reviews and ensuring governance and audit compliance. 
  • Increase brand awareness and acquisition in digital marketing by designing, building and executing brand campaigns across social, display and other channels. 
  • Supervise the execution, monitoring and measurement of marketing campaigns and their success, and also maintain regular measurement of the ROI of campaigns. 
  • Accountable for digital sales and revenue targets across Retail Wealth, Insurance, Personal loans and commercialization of Global Money/outward remittances/Fx on digital.
Qualifications

Experience: 5 to 10 years

Qualifications:
Graduation (Any Specialization)
MBA


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