Lead Generation through Digital Marketing

2 weeks ago

Gandhinagar, Gujarat, India Electrum IT Solutions Full time ₹ 4,00,000 per year

Drive lead generation campaigns for real estate projects through Google Ads, Facebook Ads, Instagram Ads, and other paid media platforms.

  • Develop strategies to attract and convert potential buyers into qualified leads.
  • Implement SEO/SEM tactics to improve inbound lead flow and search visibility.
  • Design and optimize landing pages, funnels, and creatives to maximize lead conversion rates.
  • Monitor campaign KPIs (CPL, CTR, Conversion Rate, ROI) and share detailed performance reports.
  • Manage and grow Housivity's social media presence with content aimed at lead nurturing.
  • Collaborate with sales teams to align digital marketing efforts with lead qualification processes.
  • Conduct market and competitor analysis to identify opportunities for lead acquisition.
  • Ensure continuous A/B testing on ads, creatives, and targeting for improved results.
  • Support online/offline marketing activities like webinars, events, or exhibitions to capture new leads.

Key Skills Required:

  • Proven experience in lead generation campaigns using Google Ads, Facebook Ads, and Instagram Ads.
  • Strong knowledge of SEO, SEM, and lead funnels.
  • Proficiency in digital tools (Google Analytics, Search Console, Tag Manager, CRM platforms, Canva, etc.).
  • Experience in real estate or performance-driven marketing preferred.
  • Excellent analytical skills with ability to reduce Cost Per Lead (CPL) and maximize ROI.
  • Strong communication and collaboration skills.

for digital marketing:_

Roles & Responsibilities:

  • Plan, develop, and execute end-to-end digital marketing campaigns across platforms (Google Ads, Facebook Ads, Instagram Ads, etc.) to generate quality leads for real estate projects.

  • Manage SEO/SEM strategies to enhance website ranking, visibility, and traffic.

  • Create, manage, and optimize paid campaigns (PPC, social media ads) to maximize ROI.

  • Monitor, analyze, and report on campaign performance using analytics tools (Google Analytics, Ads Manager, etc.).

  • Manage and grow Housivity's social media presence through engaging content, blogs, and posts.

  • Collaborate with internal teams for content creation, creatives, and digital assets.

  • Conduct market and competitor research to identify trends and new opportunities.

  • Optimize landing pages, ad creatives, and digital funnels to improve conversion rates.

  • Ensure brand consistency across all digital channels.

  • Support offline/online marketing activities like webinars, events, or real estate exhibitions.

Job Type: Full-time

Pay: ₹10, ₹40,000.00 per month

Work Location: In person

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