
Lead Generation through Digital Marketing
2 weeks ago
Drive lead generation campaigns for real estate projects through Google Ads, Facebook Ads, Instagram Ads, and other paid media platforms.
- Develop strategies to attract and convert potential buyers into qualified leads.
- Implement SEO/SEM tactics to improve inbound lead flow and search visibility.
- Design and optimize landing pages, funnels, and creatives to maximize lead conversion rates.
- Monitor campaign KPIs (CPL, CTR, Conversion Rate, ROI) and share detailed performance reports.
- Manage and grow Housivity's social media presence with content aimed at lead nurturing.
- Collaborate with sales teams to align digital marketing efforts with lead qualification processes.
- Conduct market and competitor analysis to identify opportunities for lead acquisition.
- Ensure continuous A/B testing on ads, creatives, and targeting for improved results.
- Support online/offline marketing activities like webinars, events, or exhibitions to capture new leads.
Key Skills Required:
- Proven experience in lead generation campaigns using Google Ads, Facebook Ads, and Instagram Ads.
- Strong knowledge of SEO, SEM, and lead funnels.
- Proficiency in digital tools (Google Analytics, Search Console, Tag Manager, CRM platforms, Canva, etc.).
- Experience in real estate or performance-driven marketing preferred.
- Excellent analytical skills with ability to reduce Cost Per Lead (CPL) and maximize ROI.
- Strong communication and collaboration skills.
for digital marketing:_
Roles & Responsibilities:
Plan, develop, and execute end-to-end digital marketing campaigns across platforms (Google Ads, Facebook Ads, Instagram Ads, etc.) to generate quality leads for real estate projects.
Manage SEO/SEM strategies to enhance website ranking, visibility, and traffic.
Create, manage, and optimize paid campaigns (PPC, social media ads) to maximize ROI.
Monitor, analyze, and report on campaign performance using analytics tools (Google Analytics, Ads Manager, etc.).
Manage and grow Housivity's social media presence through engaging content, blogs, and posts.
Collaborate with internal teams for content creation, creatives, and digital assets.
Conduct market and competitor research to identify trends and new opportunities.
Optimize landing pages, ad creatives, and digital funnels to improve conversion rates.
Ensure brand consistency across all digital channels.
Support offline/online marketing activities like webinars, events, or real estate exhibitions.
Job Type: Full-time
Pay: ₹10, ₹40,000.00 per month
Work Location: In person
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