Sr Manager- Social Media

2 days ago

Mumbai Metropolitan Region, India PINKVILLA Full time ₹ 12,00,000 - ₹ 36,00,000 per year

About the Role

Pinkvilla is looking for an experienced and creative
Senior Manager – Social Media
to spearhead our social media strategy, lead a high-performing team, and drive audience growth and engagement across all digital platforms. The role requires a deep understanding of digital trends, content behavior, and platforms that resonate strongly with
Gen Z and young millennial audiences
.

Key Responsibilities

  • Develop and implement innovative, data-driven social media strategies that align with organizational goals and brand positioning.
  • Oversee daily operations across all social media platforms, ensuring content is tailored to the unique tone, audience, and requirements of each channel.
  • Strategically plan and manage the content calendar using advanced tools, ensuring timely and coordinated publishing.
  • Lead the creation of engaging and visually appealing multimedia content, maintaining brand voice, quality, and consistency across all platforms.
  • Conceptualize and execute campaigns, trends, and formats designed to appeal to Gen Z audiences
    , leveraging emerging digital behaviors, pop culture, and influencer engagement.
  • Conceptualize, launch, and manage social media campaigns, contests, and activations to enhance visibility, engagement, and audience growth.
  • Build and maintain relationships with influencers, creators, and partners to strengthen brand presence and extend audience reach.
  • Conduct audience insights and behavioral analysis to refine content strategies and maximize engagement effectiveness.
  • Oversee community management efforts — engaging with followers, addressing feedback, and fostering meaningful conversations.
  • Monitor, measure, and report social media performance using tools such as Google Analytics and Meta Insights, providing actionable recommendations.
  • Stay abreast of emerging social media trends, technologies, and platform updates to continuously evolve strategy and execution.
  • Conduct competitor benchmarking to identify opportunities and inform strategic improvements.
  • Define and achieve measurable objectives for brand awareness, audience engagement, and channel growth.
  • Lead, mentor, and guide junior team members, fostering a culture of creativity, accountability, and continuous learning.
  • Promote and institutionalize social media best practices across teams to ensure consistent and effective execution.
  • Collaborate cross-functionally with editorial, creative, and brand teams to ensure cohesive communication and campaign integration.

Requirements

  • Proven 8+ years of experience as a Social Media Manager/Lead or in a similar role within a fast-paced environment.
  • Solid understanding of social media platforms, metrics, and best practices.
  • Strong analytical skills and proficiency in social media management tools.
  • Excellent communication and interpersonal skills.
  • Creative mindset with the ability to generate innovative ideas tailored for
    Gen Z and youth-driven digital audiences
    .
  • Bachelor's degree in Marketing, Communications, or a related field.
  • Experience in entertainment and lifestyle platforms preferred.

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