Advertising Executive: Meta Ad

2 days ago

Santacruz Mumbai Maharashtra, India QTONET PRIVATE LIMITED Full time ₹ 3,60,000 - ₹ 6,00,000 per year

Position Overview

We are seeking a highly skilled Advertising Executive specializing in Meta (Facebook & Instagram) Ads to plan, execute, optimize, and scale paid social campaigns. The ideal candidate has deep knowledge of Meta's advertising ecosystem, strong analytical skills, and a proven ability to drive measurable results for performance and brand campaigns.

Key Responsibilities1. Campaign Strategy & Planning

  • Develop end-to-end Meta Ads strategies aligned with overall marketing and business objectives.
  • Conduct target audience research, competitor analysis, and market insights to guide campaign planning.
  • Set clear KPIs, budget allocations, and funnel frameworks for various campaign types (lead generation, conversion, traffic, awareness).

2. Campaign Execution & Optimization

  • Build, manage, and optimize Meta Ads campaigns across Facebook, Instagram, Messenger, and Audience Network.
  • Use A/B testing frameworks (creative, audience, placement, bidding) to refine performance.
  • Implement advanced targeting techniques (Custom Audiences, Lookalikes, behavioral data use).
  • Manage daily pacing, delivery, and bid strategies to ensure ROAS and CPA goals.

3. Creative Collaboration

  • Work closely with creative teams to develop high-performing ad copies, visuals, and video assets.
  • Provide creative briefs backed by data insights.
  • Analyze creative performance and suggest improvements.

4. Tracking, Analytics & Reporting

  • Set up and maintain conversion tracking using Meta Pixel, Conversions API (CAPI), and Events Manager.
  • Monitor key metrics such as CPM, CTR, CPC, CPA, ROAS, and retention performance.
  • Prepare weekly and monthly performance reports with actionable insights and recommendations.

5. Client or Stakeholder Management

  • Present strategy proposals, performance updates, and optimization plans.
  • Manage expectations related to goals, timelines, and deliverables.
  • Maintain relationships with Meta reps where applicable.

Skills & QualificationsTechnical Skills

  • 2–5 years of hands-on experience with Meta Ads Manager.
  • Strong understanding of campaign objectives, bidding strategies, audience segmentation, and optimization methods.
  • Proficiency in Meta Pixel, CAPI, Google Analytics, and attribution models.
  • Experience with e-commerce, D2C brands, lead-gen funnels, or app-install campaigns (preferred).

Soft Skills

  • Strong analytical and problem-solving abilities.
  • Excellent communication and presentation skills.
  • Creative mindset with the ability to translate insights into ad concepts.
  • Highly organized, detail-oriented, and results-driven.

Job Type: Full-time

Pay: ₹25, ₹30,000.00 per month

Work Location: In person

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