Digital Marketing Expert

2 weeks ago

Bengaluru, Karnataka, India Ushyaku Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Responsibilities

  • Assist in the formulation of strategies to build a lasting digital connection with consumers.
  • Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
  • Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
  • Be actively involved in SEO efforts (keyword, image optimization etc.)
  • Prepare online newsletters and promotional emails and organize their distribution through various channels
  • Provide creative ideas for content marketing and update website
  • Collaborate with designers to improve user experience
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
  • Acquire insight in online marketing trends and keep strategies up-to-date
  • Maintain partnerships with media agencies and vendors

Requirements

  • Proven experience as Digital Marketing Executive or similar role
  • Experience with one or more other digital marketing and data management tools
  • Work with customer profiling, data segmentation, to generate targeted customer audiences from hybris to be used for campaigns.
  • Working Experience on Data Management Platforms
  • Excellent understanding of digital marketing concepts and best practices
  • Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
  • Skills and experience in creative content writing
  • Analytical mindset and critical thinking
  • Excellent communication and interpersonal skills
  • BSc/BA in marketing or relevant field

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