Performance Marketing Specialist

1 day ago

Mumbai, Maharashtra, India Fae Beauty Full time

About Us:

FAE Beauty (Free And Equal) is a new-age, inclusive beauty brand built for Indian skin tones, lifestyles, and voices. As a digital-first D2C company, we're redefining beauty with shade diversity, innovative formulations, honest, authentic communication.

Position Overview:

We are looking for a Performance Marketing Specialist to work closely with leadership to drive holistic growth across all channels — our D2C website, key marketplaces (Nykaa, Amazon, Blinkit, Myntra, Tira etc.), and growth marketing levers (performance, CRM, retention, insights). This role is ideal for someone who is highly numbers-driven, analytical, and entrepreneurial with a deep interest in scaling a modern beauty brand.

What You'll Do:

1. Growth Ownership

  • Work with leadership to deliver revenue and growth targets across D2C, marketplaces, and other sales channels.
  • Drive full-funnel growth: awareness → traffic → conversion → repeat purchase → LTV.
  • Identify and execute quick wins as well as long-term growth experiments.

2. D2C Website Performance

  • Monitor and improve website funnel metrics: traffic, conversion, cart abandonment, AOV, repeat.
  • Partner with marketing to test landing pages, offers, content, and retention journeys.
  • Optimize CRM (emails, SMS, WhatsApp, loyalty) for engagement and repeat sales.

3. Marketing & Performance Insights

  • Ensure strong ROAS, efficient CAC, and traffic growth.
  • Build and monitor dashboards across campaigns, cohorts, and channel performance.
  • Spot patterns, identify what's working, and double down on winning strategies.
  • Be heavily involved in creative conceptualisation for new ad strategies, assist in strategizing to create winning ads with high ROAS

4. Cross-functional Collaboration

  • Collaborate with creative, operations, and product teams to align growth initiatives.
  • Ensure inventory, supply, and campaigns are in sync for smooth customer experience.
  • Play a central role in new product launch planning & execution across all channels.

What We're Looking For

  • 3+ years of experience in growth / performance marketing (beauty, D2C, or FMCG preferred).
  • Strong analytical skills: Excel/Google Sheets wizardry, comfort with GA, Shopify, marketplace dashboards.
  • Understanding of growth levers across paid ads, CRM, conversion optimization, and retention.
  • Numbers-driven mindset with a bias for execution.
  • Strong communication and collaboration skills — can work cross-functionally with multiple teams.
  • Entrepreneurial spirit, proactive, thrives in a fast-paced startup environment.

Why Join Us

  • Be part of a fast-growing D2C beauty brand leading inclusivity and representation.
  • High-impact role with visibility across the company.
  • Opportunity to learn every aspect of growth: D2C, marketplaces, performance marketing, retention, analytics.
  • Fast-paced, collaborative, and creative culture.

Job Type: Full-time

Benefits:

  • Paid sick time
  • Paid time off
  • Provident Fund

Application Question(s):

  • How many years of relevant experience do you have?
  • What is your current CTC?
  • What is your expected CTC?

Work Location: In person

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