Marketing Analyst Manager

2 weeks ago

Gurgaon, Haryana, India Merabo Labs Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Job Title: M/ SM Analytics (Marketing Analytics)

Location: Gurgaon

Department: Analytics / Marketing Analytics

Reporting to: Sr. Director, Marketing

Type: Full-time

About the Role:

We are seeking a data-driven and strategic M/ SM Analytics to lead marketing analytics initiatives, translating data into actionable insights that drive marketing performance and customer growth. You will work closely with cross-functional stakeholders across performance marketing, brand, CRM, product, and senior leadership.

Key Responsibilities:

  • Lead marketing analytics initiatives across digital channels (Meta, Google, Programmatic, CRM, Affiliates, etc.).
  • Build and manage dashboards, performance reports, and key marketing KPIs (CAC, LTV, ROI, retention, etc.).
  • Provide actionable insights and recommendations to optimize campaigns, user acquisition, and retention strategies.
  • Collaborate with marketing teams to drive A/B testing, experimentation frameworks, and attribution modeling.
  • Own marketing attribution, media mix modeling, and marketing spend optimization.
  • Partner with data engineering teams to ensure robust data pipelines and clean data availability.
  • Analyze customer journeys, cohort performance, and funnel conversion rates.
  • Present findings and strategic insights to senior leadership and cross-functional teams.

Required Skills & Experience:

  • 5–10 years of experience in marketing analytics, digital analytics, or business analytics.
  • Strong expertise in SQL, Excel, and data visualization tools (Tableau, Power BI, Looker, etc.).
  • Experience working with digital marketing platforms (Google Ads, Meta Ads, GA4, CRM systems).
  • Sound understanding of customer acquisition metrics (CAC, LTV, ROAS, churn, etc.).
  • Experience in marketing attribution models and/or MMM is preferred.
  • Hands-on experience in Python/R for data analysis is a plus.
  • Strong problem-solving, critical thinking, and communication skills.
  • Experience working in consumer tech / e-commerce / fintech / online services domains is an advantage.

Preferred Qualifications:

  • Bachelor's or Master's degree in Engineering, Statistics, Mathematics, Economics, Business Analytics, or a related field.
  • Experience managing small to mid-sized analytics teams is a plus.

Why Join Us?

  • Opportunity to drive marketing strategy through data-led decision-making.
  • Work with a high-growth, fast-paced digital business.
  • Collaborative culture with learning and growth opportunities.

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