
Brand positioning expert
1 day ago
About Us:
Maloo Group is a multi-brand organization with strong verticals in construction chemicals, floor restoration, and stone care products. While each brand serves a distinct audience, all are unified under one vision of innovation, quality, and trust.
Job Objective:
We are looking for a visionary Brand Positioning Expert / Strategist who can audit our existing brand materials, evaluate current perception, and define a clear roadmap for elevating our positioning in the market.
Key Responsibilities:
Conduct a detailed Brand Audit across:
Company profile & internal communication
- Website & product literature
- Social media presence
Sales decks & marketing collaterals
Identify current brand perception and positioning gaps
Develop a Brand Positioning Document covering:
Brand Essence & Purpose
- Market Category & Competitor Mapping
- Brand Archetype & Storyline
- Tone of Voice & Messaging Guidelines
Unique Differentiators
Create a Repositioning Roadmap with clear steps for execution
Deliverables:
- Phase 1: Brand Audit Report
- Phase 2: Positioning Framework
- Phase 3: Execution Plan
What We Expect:
- Strong background in brand strategy and positioning
- Visionary mindset with practical execution focus
- Ability to provide previews/direction before final execution
- Clear proposal with timeline, pricing, and measurable outcomes
Application Requirements:
Please share:
- Past brand strategy experience
- Sample audit/framework prepared earlier
- Estimated cost & time for completion
- Tools/methodologies used (e.g., Archetype, Brand Prism, etc.)
Contact HR Bhavya
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