Brand positioning expert

14 hours ago

Bengaluru Chennai Hyderabad, India Elite Collection Inc Full time ₹ 15,00,000 - ₹ 25,00,000 per year

About Us:

Maloo Group is a multi-brand organization with strong verticals in construction chemicals, floor restoration, and stone care products. While each brand serves a distinct audience, all are unified under one vision of innovation, quality, and trust.

Job Objective:

We are looking for a visionary Brand Positioning Expert / Strategist who can audit our existing brand materials, evaluate current perception, and define a clear roadmap for elevating our positioning in the market.

Key Responsibilities:

  • Conduct a detailed Brand Audit across:

  • Company profile & internal communication

  • Website & product literature
  • Social media presence

  • Sales decks & marketing collaterals

  • Identify current brand perception and positioning gaps

  • Develop a Brand Positioning Document covering:

  • Brand Essence & Purpose

  • Market Category & Competitor Mapping
  • Brand Archetype & Storyline
  • Tone of Voice & Messaging Guidelines

  • Unique Differentiators

  • Create a Repositioning Roadmap with clear steps for execution

Deliverables:

  • Phase 1: Brand Audit Report
  • Phase 2: Positioning Framework
  • Phase 3: Execution Plan

What We Expect:

  • Strong background in brand strategy and positioning
  • Visionary mindset with practical execution focus
  • Ability to provide previews/direction before final execution
  • Clear proposal with timeline, pricing, and measurable outcomes

Application Requirements:

Please share:

  • Past brand strategy experience
  • Sample audit/framework prepared earlier
  • Estimated cost & time for completion
  • Tools/methodologies used (e.g., Archetype, Brand Prism, etc.)

Contact HR Bhavya

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