Google Analytics

Job Summary

We are seeking a dynamic and detail-oriented Google Analytics Specialist to join our digital marketing team. In this role, you will harness the power of Google Analytics to analyze website and app performance, uncover actionable insights, and optimize marketing strategies. Your expertise will drive data-driven decision-making, enhance user experience, and improve overall campaign effectiveness. This paid position offers an exciting opportunity to contribute to innovative marketing initiatives and develop your skills in a fast-paced digital environment.

Duties

• Set up, configure, and manage Google Analytics accounts to track website traffic, user behavior, and conversion metrics accurately.
• Develop comprehensive dashboards and reports that visualize key performance indicators (KPIs) for various stakeholders.
• Analyze website data to identify trends, opportunities for growth, and areas needing improvement.
• Collaborate with SEO specialists to implement tracking for SEO tools and monitor organic search performance.
• Use analytics insights to support conversion optimization efforts across landing pages, funnels, and user journeys.
• Integrate Google Analytics with other marketing tools such as Google Ads, Google AdWords, and marketing automation platforms for seamless data flow.
• Conduct keyword research and analyze social media marketing campaigns to measure engagement and ROI.
• Assist in content creation strategies by providing data-driven recommendations based on analytics insights.
• Support SEM (Search Engine Marketing) campaigns by analyzing ad performance metrics and optimizing ad spend efficiency.
• Utilize SQL and JavaScript where necessary to customize tracking codes or extract complex data sets for advanced analysis.
• Monitor e-commerce performance metrics to enhance online sales strategies.
• Stay updated on industry best practices related to digital marketing analytics, including new features in Adobe Creative Suite or Content Management Systems (CMS).

Skills

• Proficiency with Google Analytics and experience in setting up tracking codes, goals, and events.
• Strong understanding of SEO tools, keyword research techniques, and content optimization strategies.
• Experience with conversion optimization techniques to improve user engagement and increase sales or leads.
• Knowledge of social media marketing platforms including Facebook Advertising and social media management tools.
• Familiarity with Adobe Photoshop, Adobe Creative Suite, and graphic design principles for content creation purposes.
• Hands-on experience with WordPress or other content management systems (CMS).
• Ability to manage paid advertising campaigns using Google Ads/Google AdWords effectively.
• Basic knowledge of HTML, CSS, JavaScript for customizing tracking snippets or landing pages.
• Skills in email marketing platforms and automation tools for nurturing leads through targeted campaigns.
• Strong analytical skills with the ability to interpret complex data sets using SQL or similar query languages.
• Experience in SEM (Search Engine Marketing), performance marketing, B2B marketing strategies, and e-commerce analytics.
• Excellent copywriting skills for creating compelling content aligned with marketing goals.
• Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment. Join us as a Google Analytics Specialist where your expertise will empower smarter decisions, elevate our digital presence, and contribute directly to our growth ambitions

Job Type: Part-time

Pay: ₹ ₹700.00 per hour

Expected hours: 5 – 10 per week

Work Location: Remote