Social Media Marketing Executive

2 days ago


India NetSysCon Consulting Full time ₹ 2,50,000 - ₹ 7,50,000 per year
We are looking for a Social Media Marketing Executive for a book publishing platform.
Job Profile: Handle Social Media Accounts/Brands of the company Content Research for Social Media Advertising Understanding the company's products. Research across internet, market leaders, their website and platforms, and internet in general for engaging content ideas, posts and videos, and traditional & trending marketing methods for advertising purposes Content Creation Create Advertising Content and assets (copy + images + videos + landing pages) by using stock images & videos and product images with intent to post online for advertising. Posting on Social Media & Search Engines Posting assets on all social media & search engine platforms where the company and its brands have a presence. Responding to customer queries, comments to drive engagement and conversions. Running Online Advertisements Running ads within advertising budget, optimizing marketing campaigns for better Cost per Lead, Cost per Click, Cost of Sales Improving Quality of Leads/Revenue/Impression & Brand Growth on each platform, tracking # of Followers, Page Likes, Engagements, Comments, Messages.
Measurement Metrics Brand Growth No. of Impressions No. of Followers No. of Likes No. of Comments No. Post Views No. of Messages No. of Leads Generated No. of Sales Conversion Quality of Growth Cost of Lead generation Cost of Sales
Requirement: 0 to 2 years of social media marketing experience Any Graduate with Digital Media / Social Media Marketing certification Strong experience in running online advertising campaigns. Data-driven mindset with excellent analytical and problem-solving skills

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