Specialist, Global Marketing Automation job in Bangalore, Karnataka, India

Job Description

JOB DESCRIPTION Bring more to life.

Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?

At Cytiva, one of Danahers 15 operating companies, our work saves livesand were all united by a shared commitment to innovate for tangible impact.

Youll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danahers system of continuous improvement, you help turn ideas into impact innovating at the speed of life.

Working at Cytiva means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies.

At Cytiva you will be able to continuously improve yourself and us working on challenges that truly matter with people that care for each other, our customers, and their patients. Take your next step to an altogether life-changing career.

Learn about the Danaher Business System which makes everything possible.

Position: Global Marketing Automation Specialist

The Global Marketing Automation Specialist is responsible for creating and implementing email, forms, landing pages and automated marketing programs on the Marketo platform for driving marketing campaigns and tactics across different regions, globally. A Specialist in this role combines marketing expertise with technical skills to streamline marketing efforts, optimize customer engagement, and drive conversions across different regions using Marketo.

This position reports to the Sr. Manager, Global Marketing Automation and is part of the Global Digital Production within the Cytiva Group Marketing Function located in Bangalore, India and will be an on-site role. At Cytiva, our vision is to advance future therapeutics from discovery to delivery.

What you will do:

• Developing Automated Campaigns: Collaborate with global marketers to create emails, forms, landing pages, and associated marketing automation logic, triggers, assets, and programs on the Marketo platform for both marketing and corporate campaigns worldwide. Assist in designing and optimizing workflows that effectively guide leads through the marketing funnel.

• Performance Analysis: Monitor campaign performance metrics and provide data-driven recommendations to optimize future campaigns. Compile comprehensive campaign reports and leverage your expertise to help campaign managers understand and implement best practices.

• Database Management: Support campaign managers in organizing and segmenting customer data to ensure targeted messaging reaches the right audience at the right time. Maintain data cleanliness during the import of new data into the database and ensure automated programs accurately reflect this data on the automation platform.

• Collaboration: Foster strong partnerships with marketing and marcom teams globally. Work cross-functionally with copywriters, designers, managers, and other stakeholders to lead various marketing initiatives, promoting and adhering to company brand standards and best practices. Advocate for the importance of digital marketing automation and good digital marketing practices.

Who you are:

• Experience: Minimum 2 to 5 years of experience working with Marketo platform. Experience of working in a large global organization. Communicating and presenting online on a daily basis.

• Technical Proficiency: Hands-on experience with Marketo - the marketing automation tool is a must. Familiarity with any other marketing automation software/tools is a plus.

• Communication Skills: Confident personality with strong interpersonal and communication skills. Ability to work independently. Fluent in spoken and written English.

• Business Acumen: Knowledge of the Biotechnology or Life Science business is preferred. Marketing-related university degree is preferred.

• Flexibility: Willing to adjust some working hours to align with European/US partners.

It would be a plus if you also possess previous experience in:

• Understanding and hands-on experience with Salesforce as a core CRM system, including its working with marketing automation tools.

• Familiarity with leading platforms such as Vidyard (video marketing), 6sense (account-based orchestration and intent data), and Showpad (sales enablement), with a focus on how these tools support campaign execution and customer engagement.

• Working knowledge of content planning and collaboration platforms like Kapost and Wrike, enabling streamlined content workflows.

Cytiva, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether its a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info.

Join our winning team today. Together, well accelerate the real-life impact of tomorrows science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.

For more information, visit

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