Head, Agency Partnerships,
2 days ago
Lead Amazon Ads' e-commerce agency partnership strategy and execution across India, focusing on developing and scaling relationships with e-commerce specialty agencies, marketplace consultants, and digital transformation partners. Drive adoption of Amazon's full-funnel advertising and e-commerce solutions through the agency ecosystem.
Key job responsibilities
Key Responsibilities:
- Develop and execute the e-commerce agency partnership strategy for Amazon Ads India
- Build and maintain relationships with key e-commerce agencies, consultancies, and system integrators
- Lead team of Agency Development Managers focused on e-commerce partnerships
- Drive revenue growth through agency-led brand acquisition and optimization
- Create specialized programs for agency capability development in e-commerce advertising
- Establish frameworks for agency certification and excellence in Amazon e-commerce
Strategic Leadership:
- Design and implement agency partner programs specific to e-commerce capabilities
- Develop co-marketing and co-selling initiatives with key agency partners
- Create scalable models for agency success in Amazon advertising and e-commerce
- Influence product development to address agency and brand needs
- Lead executive engagement with agency leadership teams
Business Development:
- Identify and onboard strategic e-commerce agency partners
- Develop revenue-sharing and incentive models
- Create joint business plans with key agency partners
- Drive adoption of new Amazon Ads products and features
- Establish metrics and KPIs for agency success
- Knowledge of the digital and search landscape
- 5+ years of sales experience
- Experience with and deep understanding of advertising technologies (i.e., ad server, DSP)
- Required Qualifications:
- 15+ years of experience in e-commerce, digital advertising, or related fields
- Proven track record of building and scaling agency partnerships
- Deep understanding of e-commerce operations and marketplace dynamics
- Experience managing large teams and complex stakeholder relationships
- Strong background in commercial negotiations and partnership development
- Bachelor's degree required; MBA preferred
- Technical Knowledge Required:
- Deep understanding of Amazon's advertising solutions
- Knowledge of e-commerce operations and marketplace dynamics
- Familiarity with retail media networks
- Understanding of catalog management and optimization
- The ideal candidate will combine deep e-commerce expertise with strong agency partnership experience and the ability to drive strategic initiatives at scale.
- They should have a proven track record of building and managing complex partnerships in the digital ecosystem.
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