BTL Marketing Executive

19 hours ago

Bhopal, Madhya Pradesh, India Shriram Automall Full time ₹ 4,00,000 - ₹ 8,50,000 per year

Company Description

Shriram Automall India Limited (SAMIL) is India's largest ISO 9001:2015 certified pre-owned phygital marketplace for vehicles and equipment. Since its inception in 2011, SAMIL has been a pioneer in professionally managed auctions of pre-owned cars, commercial vehicles, construction and farm equipment, and properties. Backed by Shriram Transport Finance Company Limited and CarTrade Tech Limited, SAMIL operates with over 1,500 employees and 100+ Automalls across India. SAMIL's platforms conduct more than 3,000 bidding events monthly, offering services like vehicle inspections, valuations, and customized auction solutions. Over the years, the company has served over 1.75 million customers, partnering with a diverse range of sellers and buyers.

Role Description

The BTL (Below-the-Line) Marketing Executive will be responsible for planning and executing marketing campaigns to enhance the brand presence and increase lead generation. Daily tasks include market research, organizing promotional events, developing localized marketing strategies, and collaborating with on-ground teams to ensure campaign effectiveness. The role requires monitoring the success of campaigns and maintaining relationships with key stakeholders for market growth.

Qualifications

  • Strong skills in Market Planning and Market Research to design and execute data-driven campaigns.
  • Leads Generation & Conversion
  • Effective Communication skills to engage stakeholders and convey marketing messages clearly.
  • Experience in Sales and Marketing to drive customer acquisition and improve campaign outcomes.
  • Familiarity with BTL marketing strategies and events coordination.
  • Proficiency in analyzing campaign performance metrics and deriving actionable insights.
  • Experience in a relevant industry such as automotive or similar would be an advantage.

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