Market Development Representative

Company overview:

TraceLink's software solutions and Opus Platform help the pharmaceutical industry digitize their supply chain and enable greater compliance, visibility, and decision making. It reduces disruption to the supply of medicines to patients who need them, anywhere in the world.

Founded in 2009 with the simple mission of protecting patients, today Tracelink has 8 offices, over 800 employees and more than 1300 customers in over 60 countries around the world. Our expanding product suite continues to protect patients and now also enhances multi-enterprise collaboration through innovative new applications such as MINT.

Tracelink is recognized as an industry leader by Gartner and IDC, and for having a great company culture by Comparably.

Company overview:

TraceLink Inc. is the largest end-to-end intelligent supply chain platform for life sciences and healthcare, enabling end-to-end orchestration by connecting more than 291,000 healthcare and life sciences entities through its B2N Integrate-Once network. Leading businesses trust TraceLink to deliver complete global connectivity, visibility, and traceability of healthcare products, ensuring that every patient gets the medicines they need when needed, safely and securely.

The role:

We're hiring dynamic Market Development Representatives (MDRs) to join our Pune-based team and accelerate the growth of TraceLink's OPUS PartnerLink Program. In this role, you'll collaborate with our global Business Management, Partner Marketing, and Channels/Alliances leaders to engage Solution Partners, System Integrators (SIs) Independent Software Vendors (ISVs), and Technology Partners to join TraceLink's growing platform ecosystem. 

Responsibilities:

• Gather market intelligence and deeply research System Integrator (SI), Independent Software Vendor (ISV), and prospect accounts through public and private data sources

• Qualify and score inbound & outbound partner leads to identify and prioritize key companies & personas within the SI / ISV ecosystem for maximum campaign effectiveness

• Monitor public information sources to augment accounts, leads, and opportunities with data to enhance prospecting effectiveness

• Develop personalized strategies for using email, social media, and other channels to engage prospects to increase engagement rates

• Quickly follow up on partner marketing campaigns and inbound interest to create and maintain account intelligence briefs for Sales and Account Executives (AEs) to prepare them for prospect and customer meetings

• Enable and support partner ecosystem by building deep understanding of TraceLink's platform, solutions, and overall value proposition

• Engage partners with compelling value messaging to encourage participation in TraceLink's partner programs

• Collaborate with Channel Partner Managers and Account Executives to create targeted account lists and develop outreach strategies—including call scripts and email messaging—to generate opportunities and accelerate pipeline growth

• Work closely with MDRs focused on customers and prospects to drive joint business opportunities in alignment with ecosystem partners

• Work with Marketing & Sales Operations, and Business Management to enrich, cleanse and triage partner account data

• Engage with functions such as Business Management, Marketing, Channels and Alliances, and Sales to understand business priorities

• Document activity in Salesforce and report qualitative and quantitative results on a weekly basis, with a focus on partner pipeline development and onboarding progress.

Qualifications:

• 2 to 6 years Experience in Market Development, Sales Development, Inside Sales, Lead Generation, Partner Development or Business Development roles, ideally within a SaaS organization, Systems Integrator, ISV, or enterprise tech environment.

• Demonstrated ability to effectively research, qualify, and engage partner leads and business opportunities, especially in global B2B ecosystems.

• BA/BS or equivalent educational or professional experience

• Willingness and ability to work in shifts aligned to both EMEA and US business hours to ensure timely support and collaboration across global teams.

• Experience with , Marketo, or similar applications, with an emphasis on partner or channel workflows.

• Excellent knowledge of MS Office (Word, PowerPoint, and Excel).

• Clear, concise, and professional communication style, both written and verbal, with the ability to engage technical and business stakeholders.

• Professional, empathetic manner capable of managing time and prioritizing tasks effectively with autonomy

• Proven experience working closely with cross-functional teams

• Ability to work in a fast-paced international start-up environment

• Ability to work EMEA shift (14:00-23:00)

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