Sales Manager

Job Description Format

Position Details

* Designation:
Sales Manager (UPSC / State PCS / Teaching Exams / CUET / Judiciary / SSC Exams)

*
Department:
Business Development

*
Location:
Karol Bagh, Delhi

*
Reports to:
Divisional Head

Job Purpose

We are looking for a high-performing and growth-oriented Sales Manager
to lead a Business Development Team. In this pivotal role, you will be responsible for driving revenue, managing a team of BDEs, formulating sales strategies, and collaborating with cross-functional teams to unlock growth opportunities. This leadership role demands strong analytical thinking, team mentorship capabilities, and deep understanding of sales in the EdTech or B2C ecosystem.

Primary Job Responsibilities

1. Sales & Revenue Strategy

* Define, execute, and monitor monthly/quarterly sales targets and revenue goals for the team.

* Build and own end-to-end sales plans to maximize conversions, renewals, and upselling opportunities.

* Analyze market trends, student needs, and competitor activity to refine sales approaches.

1. Team Management & Development

* Lead, coach, and inspire a team of Business Development Executives (BDEs) to meet individual and team targets.

* Identify training needs and collaborate with L&D teams to build capabilities.

* Conduct regular performance reviews, provide feedback, and cultivate a high-performance culture.

1. Process & Pipeline Management

* Optimize lead management workflows to improve response time, follow-ups, and closure rates.

* Ensure accurate forecasting, lead tracking, and CRM hygiene using tools like LeadSquared or similar.

* Identify operational inefficiencies and implement improvements using data and feedback loops.

1. Cross-functional Collaboration

* Work closely with Marketing, Product, and Academic teams to improve lead quality, refine messaging, and enhance student value propositions.

* Partner with the Training Team to align onboarding and skill development with performance needs.

1. Product Thinking & Customer Voice

* Represent the voice of the student and sales team in product development discussions.

* Provide feedback to improve pricing, features, and value communication based on real-time sales insights.

1. Reporting & Insights

* Create and present performance dashboards, conversion trends, and insights to leadership.

* Maintain daily/weekly sales MIS to align efforts with company goals.

Specific Knowledge & Skills

* 3–4 years of progressive experience in sales/business development (preferably EdTech/B2C).

* Proven track record of leading high-performing teams and achieving revenue targets.

* Strong business acumen, people management, and data-driven decision-making skills.

* Proficiency with CRM tools, Excel/Google Sheets, and performance tracking systems.

* Excellent communication, negotiation, and interpersonal skills.

* Bachelor's degree required; MBA/PGDM preferred.

---

Major KRAs (SMART)

1. Drive monthly and quarterly sales and revenue targets.

2. Lead and develop a high-performing BDE team.

3. Ensure efficient lead management and CRM hygiene.

4. Optimize sales processes to increase conversion rates.

5. Collaborate cross-functionally to improve lead quality and student value.

6. Deliver accurate sales reporting and performance insights.

7. Represent customer voice in product and pricing decisions.

---

Qualifications & Experience

* Minimum Qualification: Graduation

* Preferred Qualification: MBA/PGDM

* Minimum Experience: 3–4 Years