Business Intelligence Analyst

4 days ago

Bengaluru Hyderabad Pune, India Techno Facts Solutions Full time ₹ 6,00,000 - ₹ 18,00,000 per year

Job Description: Omnichannel Reporting Business Analyst

Title: Omnichannel Reporting Business Analyst

Role Overview

We are looking for a highly skilled Omni channel Reporting Business Analyst to join our analytics and insights team. The ideal candidate will have experience in digital/omni channel reporting, analytics, and performance measurement across paid and owned digital channels. This role requires strong analytical thinking, a solid understanding of digital media platforms, and hands-on expertise in Power BI, Excel, and SQL to develop reports, dashboards, and insights that drive data-informed business decisions.

Key Responsibilities:-

1.Reporting & Analytics

  • Develop, enhance, and maintain reports and dashboards in Power BI to track performance across digital channels.
  • Create visualizations of digital KPIs that clearly illustrate performance trends and insights.
  • Analyze omnichannel and digital metrics to identify drivers of performance and recommend tactical optimizations.
  • Own and deliver data extracts to support reporting deliverables.
  • Translate reporting requirements into functional specifications for data extraction and transformation.
  • Design, implement, and enhance the look and feel of the reporting suite for better user experience and adoption.

2.Business Analysis & Stakeholder Management

  • Collaborate with business stakeholders to gather requirements and translate business needs into reporting solutions.
  • Act as a Subject Matter Expert (SME) for all Business Unit (BU) data sources, segmentation rules, and aggregates.
  • Coordinate and manage test-and-control implementation to support performance evaluation.
  • Work across functions (marketing, digital, analytics, IT) to continuously improve reporting processes and outputs.
  • Provide actionable insights that enable strategic and tactical decision-making.

3.Data Management & Technical Skills

  • Handle large datasets and build customized reports to meet business needs.
  • Ensure accuracy, consistency, and integrity of data across reports and dashboards.
  • Apply medium proficiency in SQL and MS Excel for data extraction, cleaning, and analysis.

  • Work with data from multiple digital and paid media platforms, such as:

  • Paid Media: Display, third-party email, paid search, etc.

  • Owned Channels: Websites, corporate/home-office email, etc.
  • Platforms & Data Sources: 3rd Party Media PLD data, DCM, SA360, Meta, LinkedIn, Adobe Analytics, etc.

Domain Knowledge

  • Possess a basic understanding of pharma commercial KPIs and business processes.
  • Apply a business analytics mindset to identify opportunities and deliver insights aligned with organizational goals.

Required Qualifications & Skills

  • Proven experience in digital/omnichannel reporting, analytics, and insights.
  • Strong knowledge of Power BI for report and dashboard development.
  • Proficiency in Excel (intermediate level) and SQL (querying, data manipulation).
  • Ability to manage and integrate large datasets from multiple platforms.
  • Familiarity with paid media and owned digital channels, as well as commonly used analytics and campaign platforms.
  • Strong problem-solving, analytical, and critical-thinking skills.
  • Excellent interpersonal, communication, and stakeholder management skills.

Preferred Skills

  • Experience in business analytics or digital analytics within pharma/healthcare domain.
  • Exposure to self-service analytics and building interactive, dynamic dashboards.
  • Experience with A/B testing and test-control methodologies.
  • Ability to work in Agile/iterative environments.

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