PPC Specialist
2 days ago
PPC Specialist
Position: PPC Specialist
Department: Digital Marketing
Location: Vikaspuri West Delhi
Salary: 35K-40K
Experience Required: 3–5 Years
Qualification: MBA / Any Digital Marketing Certification
Age Limit: Up to 35 Years
About the Role
We are looking for an experienced and data-driven PPC Specialist to manage and optimize our paid advertising campaigns across Google, Meta, and other digital platforms. The ideal candidate should have strong analytical skills, hands-on experience with ad platforms, and a proven track record of delivering ROI-driven campaigns.
Key Responsibilities
1. Campaign Management
Create, manage, and optimize PPC campaigns across Google Ads, Meta Ads, and other platforms.
Conduct keyword research, competitor analysis, and audience targeting.
Set up Search, Display, Shopping, Video, and Remarketing campaigns.
2. Performance Optimization
Monitor campaign performance daily and adjust bids, budgets, and targeting for best results.
A/B testing of ad copies, creatives, landing pages, and audience segments.
Improve Quality Score and optimize ad relevance & CTR.
3. Reporting & Analysis
Prepare weekly/monthly performance reports with insights and actionable recommendations.
Track KPIs such as CPC, CPA, ROAS, CTR, and Conversion Rate.
Use Google Analytics, Tag Manager, and other tools to analyze user behaviour and conversions.
4. Budget Management
Plan and allocate ad budgets across campaigns.
Ensure optimal spend with maximum ROI.
Forecast budget requirements based on performance and campaign goals.
5. Collaboration
Coordinate with the design, SEO, and content teams for ad creatives and landing pages.
Work closely with the sales/operations team to align marketing efforts with business goals.
6. Compliance & Best Practices
Stay updated with industry trends, algorithm updates, and platform policies.
Ensure all ads follow platform guidelines and brand standards.
Skills & Requirements
Proven experience in managing PPC campaigns (Google Ads & Meta Ads mandatory).
Strong understanding of SEM, remarketing, and funnel-based advertising strategies.
Expertise in Google Analytics, GTM, and conversion tracking setup.
Advanced Excel and reporting skills.
Strong analytical, problem-solving, and communication skills.
Ability to work under deadlines and manage multiple campaigns simultaneously.
Preferred Skills
Experience with landing page builders (Unbounce, Elementor, etc.).
Knowledge of CRO (Conversion Rate Optimization).
Experience in running e-commerce/lead-gen campaigns.
Interested candidates can directly contact me on
Pritika Sandhu - HR
Job Types: Full-time, Permanent
Pay: ₹35, ₹40,000.00 per month
Work Location: In person
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