Sr. Analyst, Data Analytics and Insights Performance Marketing

Job Description:

Role Title: Sr. Analyst, Data Analytics and Insights Performance Marketing (L08)

Company Overview:

Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry's most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.  

• We have recently been ranked #2 among India's Best Companies to Work for by Great Place to Work. We were among the Top 50 India's Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by AmbitionBox Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies.  

• We offer Flexibility and Choice for all employees and provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being.  

• We provide career advancement and upskilling opportunities, focusing on Advancing Diverse Talent to take up leadership roles.  

Organizational Overview

The Performance Marketing Team is the engine behind business growth as it handles the majority of marketing activities. This includes targeting the right audience through campaigns, distributing content via channel marketing, conducting a thorough analysis of campaign launches and budgets, and ensuring compliance via surveillance and governance all to maximize results and maintain a competitive edge. Together this team drives ROI and elevates Synchrony brand presence in a dynamic market.

Role Summary/Purpose:

The Sr.Analyst, Data Analytics and Insights Performance Marketing is an IC role and will assist in delivering the business and organizational priorities, working in close collaboration with India and US performance Marketing stakeholders and assist in solving the business problems with solutions that are empowered by data. The candidate must be a solution oriented and deliver actionable insights for the business.

Key Responsibilities

• Independently manage assigned BAUs and defined projects with minimal support

• Responsible and accountable for effective communication, project and stakeholder management, meeting deadlines, and ensuring product quality and accuracy.

• Develop the reporting framework as per the business requirement and create self-service dashboards that deliver actionable business insights to Process Owners and Leadership teams along with clear documentation.

• Maintain existing reports and manage change or fault requests.

• Proactively propose, initiate, and execute projects that drive business impact, including AI use cases that streamline workflows.

• Participate and Contribute to the Synchrony Pillars

Required Skills/Knowledge:

• Bachelor's degree with a minimum of 0-3 years of working experience in Analytics domain preferably Marketing or Agile, or in lieu of a degree with 3 to 5 years of working experience in Analytics preferably Marketing or Agile domain.

• 2+ Years of experience in SAS and SQL and 1+ Year of experience in Python

• Minimum 2+ years of experience in Data visualizations tools such as Tableau to drive insights.

• Healthy understanding of AI applications.

• Strong analytical skill with the ability to interpret data and develop action plans along with storytelling.

• Excellent oral and written communication skills with ability to collaborate, articulate and present solutions in simple yet compelling manner and Strong attention to detail, can perform large scale data quality assurance tasks with curiosity and sensitivity to data abnormalities.

Desired Skills/Knowledge:

• Strong problem-solving skills & attention to detail

• Good knowledge on Campaign Execution Process and Agile reporting

• Knowledge on Operational Reporting, Forecasting Techniques and Capacity planning

• Good knowledge in development of AI applications in any medium.

• Familiarity of agile processes

• Master's degree in Statistics, Business Administration or equivalent

Eligibility Criteria:

• Bachelor's degree with a minimum of 0-3 years of working experience in Analytics domain preferably Marketing or Agile, or in lieu of a degree with 3 to 5 years of working experience in Analytics preferably Marketing or Agile domain.

• 2+ Years of experience in SAS and SQL and 1+ Year of experience in Python

• Minimum 2+ years of experience in Data visualizations tools such as Tableau to drive insights.

Work Timings:

This role qualifies for Enhanced Flexibility and Choice offered in Synchrony India and will require the incumbent to be available between 06:00 AM Eastern Time – 11:30 AM Eastern Time (timings are anchored to US Eastern hours and will adjust twice a year locally). This window is for meetings with India and US teams. The remaining hours will be flexible for the employee to choose. Exceptions may apply periodically due to business needs. Please discuss this with the hiring manager for more details.

For Internal Applicants:

• Understand the criteria or mandatory skills required for the role before applying

• Inform your manager and HRM before applying for any role on Workday

• Ensure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format)

• Must not be any corrective action plan (First Formal/Final Formal, LPP)

• L4 to L7 Employees who have completed 12 months in the organization and 12 months in their current role and level are only eligible.

• L8 Employees who have completed 18 months in the organization and 12 months in their current role and level are only eligible.

• L4+ employees can apply for this opportunity.

Grade/Level: 08

Job Family Group: 

Marketing Operations

Job Family Group: