Google Ads Expert

6 days ago

Bhubaneshwar, Odisha, India Clans Machina Full time ₹ 15,00,000 - ₹ 25,00,000 per year

About Clans Machina

Clans Machina is an ISO-certified company based in Bhubaneswar that offers
total life-cycle solutions
in vertical transportation (elevators, escalators, parking systems, auto gates) as well as in the
solar energy space
.

Their solar division offers services such as:

  • Site / location surveys for both rooftop and ground-mounted solar PV systems.
  • Viability / feasibility studies (technical + financial) of solar installations.
  • System design & engineering, including detailed drawings and support to EPCs.
  • Products like PV modules (mono/polycrystalline), inverters (grid-tie, off-grid etc.), batteries, mounting structures, outdoor lighting etc.
  • Off-grid solar system installations for households and remote/off‐grid applications.

Thus, Clans Machina is not just a vertical transportation company; it has diversified into renewable energy (solar), providing both products & services in that domain.

Job Description Google Ads Expert

Job Title:
Google Ads Expert

Location:
Bhubaneswar (On-Site)

Experience Required:
4-5 Years

Company:
Clans Machina

About the Role-

We are seeking a seasoned Google Ads Expert to lead and scale paid media campaigns for both our
vertical transportation
as well as
solar energy
business verticals. You will drive lead generation, brand awareness, and customer acquisition through well-optimized Google Ads campaigns.

Key Responsibilities-

  • Develop, launch, manage, and optimize Google Ads (Search, Display, Video, Shopping) campaigns aligned to both Solar and Elevator/Escalator/Auto Gate product lines.
  • Perform keyword research, competitor & audience analysis specific to solar energy, renewable sector, and vertical transportation.
  • Track performance metrics (CPL, CPA, conversion rate, ROAS etc.), prepare periodic reports with data-driven insights, recommend optimizations.
  • Optimize ad copies, landing pages, and bidding strategies for both short-term conversion goals and long-term brand building.
  • Work closely with the solar product/design/engineering teams to understand product specs, benefits, target segments; similarly with vertical transportation teams to align messaging.
  • Manage campaign budgets to maximize ROI, ensure efficient use of ad spend across solar & vertical transportation portfolios.
  • Stay updated with Google's policies, new ad formats, tools; keep an eye on market trends in solar and infrastructure sectors.

Requirements

  • 4-5 years of hands-on experience managing Google Ads campaigns, especially with at least some exposure to
    solar/renewable energy
    or
    industrial/infra / B2B
    sectors.
  • Strong analytical skills, ability to work with data (Google Analytics, Conversion Tracking, Tag Manager etc.), interpret performance and drive improvements.
  • Deep knowledge of keyword strategy, bid strategies, A/B testing.
  • Google Ads Certification preferred.
  • Excellent communication skills; ability to translate technical product features into compelling ad messaging.

What We Offer

  • Competitive salary and performance-based incentives.
  • Opportunity to manage digital marketing for two growing sectors: renewable energy (solar) + vertical transportation.
  • Exposure to technical, product, sales and design teams; chance to shape messaging & campaigns end-to-end.
  • On-site in Bhubaneswar with a dynamic team; resources to experiment and scale.

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