Marketing Executive

1 week ago


Topsia Kolkata West Bengal, India GLOBAL WRITINGS (SUPRA PENS) Full time ₹ 2,40,000 - ₹ 3,60,000 per year

About Us

Supra Pens is one of India's growing writing instrument brands, known for innovation and quality. We are looking for a dynamic Marketing Executive who can handle both traditional and modern marketing strategies — from concept to execution.

Key Responsibilities

  • Plan and execute ATL (Above the Line) & BTL (Below the Line) marketing activities to strengthen brand visibility.
  • Support NPD (New Product Development) by coordinating with design and production teams for market-driven product launches.
  • Develop and manage advertising campaigns (digital, print, and outdoor).
  • Conduct market research and competitor analysis to identify opportunities and trends.
  • Coordinate with dealers, distributors, and sales teams for promotions and trade activities.
  • Plan and execute product sampling, events, and exhibitions.
  • Manage content and campaigns for social media and online promotions.
  • Prepare marketing reports, monitor ROI, and ensure timely execution of campaigns.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field.
  • 1–4 years of experience in marketing (preferably FMCG / stationery industry).
  • Knowledge of ATL, BTL, and NPD processes.
  • Strong creativity, communication, and project management skills.
  • Willingness to travel for field activities, events, and market visits.

Salary: ₹20,000 – ₹30,000 per month (depending on experience)

How to Apply

Interested candidates can apply directly through Indeed or email their resume to [] with the subject line:

"Application for Marketing Executive

or direct WhatsApp with the subject line:

"Application for Marketing Executive

Job Types: Full-time, Permanent

Pay: ₹20, ₹30,000.00 per month

Benefits:

  • Health insurance
  • Paid sick time
  • Provident Fund

Work Location: In person



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