Digital Marketing Manager

5 days ago


Bengaluru, Karnataka, India XYGen Full time ₹ 4,00,000 - ₹ 6,00,000 per year

Role Overview:

We need a versatile digital marketing specialist to execute multi-channel campaigns that drive growth.You'll be responsible for hands-on implementation across paid media, social channels, e-commerce, and partnership marketing - translating strategies into measurable results.

Key Responsibilities:

· Paid Advertising: Manage end-to-end campaigns across Google, Meta, LinkedIn, and other relevant platforms - from setup to optimization and reporting.

· E-commerce Marketing: Execute product launch campaigns, sales promotions, and cart abandonment flows to drive online sales.

· Social Media & Influencer Marketing: Manage organic social presence while identifying, negotiating with, and managing influencer partnerships.

· Affiliate Marketing: Setup and manage affiliate programs, recruit partners, and optimize performance across the network.

· Campaign Creation: Develop and implement integrated marketing campaigns across multiple channels with clear conversion goals.

· Content & Email Marketing: Create and schedule engaging content while building effective email sequences for lead nurturing and customer retention.

· Performance Analysis: Monitor all campaign metrics, provide regular performance reports, and make data-driven optimization decisions.

Required Skills & Experience:

· Proven hands-on experience executing digital marketing campaigns across multiple channels

· Direct platform expertise in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager

· Experience with e-commerce marketing, affiliate programs, and influencer collaborations

· Proficiency with essential marketing tools (CRM, analytics, social scheduling)

· Strong analytical skills and data-driven decision making

· 4+ years of multi-channel digital marketing experience



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