Head of Business Marketing – Pincode

About PhonePe Limited:

Headquartered in India, its flagship product, the PhonePe digital payments app, was launched in Aug 2016. As of April 2025, PhonePe has over 60 Crore (600 Million) registered users and a digital payments acceptance network spread across over 4 Crore (40+ million) merchants. PhonePe also processes over 33 Crore (330+ Million) transactions daily with an Annualized Total Payment Value (TPV) of over INR 150 lakh crore.

PhonePe's portfolio of businesses includes the distribution of financial products (Insurance, Lending, and Wealth) as well as new consumer tech businesses (Pincode - hyperlocal e-commerce and Indus AppStore Localized App Store for the Android ecosystem) in India, which are aligned with the company's vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.

Culture:

At PhonePe, we go the extra mile to make sure you can bring your best self to work, Everyday. And that starts with creating the right environment for you. We empower people and trust them to do the right thing. Here, you own your work from start to finish, right from day one. PhonePe-rs solve complex problems and execute quickly; often building frameworks from scratch. If you're excited by the idea of building platforms that touch millions, ideating with some of the best minds in the country and executing on your dreams with purpose and speed, join us

About Pincode

Pincode is PhonePe's innovative approach to quick commerce, revolutionizing last-mile delivery by empowering local neighborhood stores instead of relying on dark stores. This creates a sustainable ecosystem that supports local businesses while providing rapid delivery to consumers.

Role Overview

As the Head of Marketing for Pincode, you will lead the end-to-end marketing strategy to drive user acquisition, merchant onboarding, and brand presence. You will work closely with the CEO of Pincode and the Group CMO to establish and execute marketing initiatives that resonate with both consumers and partner stores.

Key Responsibilities

• User Acquisition: Drive consumer acquisition through innovative marketing strategies tailored to the quick commerce space, emphasizing local relevance and convenience.
• Store Acquisition & Engagement: Develop targeted B2B marketing initiatives to attract and onboard neighborhood stores, including crafting compelling value propositions and localized campaigns.
• Co-marketing with Pincode Smart Stores: Create integrated campaigns with partner stores to promote an omni-channel shopping experience.
• Hyperlocal Marketing: Strategize and execute geo-targeted marketing campaigns to build brand presence and drive adoption within specific pin areas.
• Integrated Marketing Campaigns: Design and execute comprehensive marketing campaigns across all channels to build brand awareness and acquire customers.
• Performance Marketing: Lead and optimize all performance marketing channels with a focus on efficient customer acquisition and measurable ROI.
• Social & Community Engagement: Build and manage vibrant social communities to foster brand loyalty and engagement.

What You'll Bring

• 12+ years of progressive experience in marketing leadership roles, with a strong emphasis on brand building, customer acquisition, and launching new businesses.
• Industry exposure in at least two of the following: CPG, Retail, e-commerce, or Consumer Technology.
• Demonstrated ability to create compelling brand narratives and bring them to life through integrated marketing campaigns.
• Strong understanding and proven success in optimizing performance marketing channels.
• Expertise across all facets of modern marketing: brand strategy, content creation, performance marketing, social engagement, and CRM.
• Proven track record of leading and inspiring teams, both directly and cross-functionally.
• Ability to thrive in a fast-paced, ambiguous startup environment, building from scratch and making data-informed decisions.

PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)

• Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
• Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System
• Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
• Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy
• Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment
• Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy

Our inclusive culture promotes individual expression, creativity, innovation, and achievement and in turn helps us better understand and serve our customers. We see ourselves as a place for intellectual curiosity, ideas and debates, where diverse perspectives lead to deeper understanding and better quality results. PhonePe is an equal opportunity employer and is committed to treating all its employees and job applicants equally; regardless of gender, sexual preference, religion, race, color or disability. If you have a disability or special need that requires assistance or reasonable accommodation, during the application and hiring process, including support for the interview or onboarding process, please fill out this form.

Read more about PhonePe on our blog.