Digital Marketing Manager
3 days ago
Job Description – Performance Marketing Manager
Location:
Noida / Hybrid
Experience:
3–6 years
Compensation:
₹7–10 LPA Fixed + Up to 15% Performance Bonus
About Enterslice
Enterslice is a
technology-driven consulting firm
specializing in legal, compliance, tax, and licensing solutions. We work with
startups, corporates, and global enterprises
to simplify complex regulatory frameworks with speed and precision.
We are now hiring a
Performance Marketing Manager
to scale
paid lead-generation campaigns
for our consulting and legal services portfolio—across domestic and international markets.
Role Overview
As the
Performance Marketing Manager
, you will be responsible for
planning, executing, and optimizing paid campaigns
across
Meta (Facebook & Instagram), YouTube, and Google Ads
. You will manage the entire performance marketing funnel—from
campaign strategy to creative testing, analytics, and ROI optimization
—to deliver high-quality, cost-efficient leads.
This is a
hands-on role
requiring deep expertise in paid advertising platforms, data-driven decision-making, and continuous experimentation to improve CPL (Cost per Lead) and conversion performance.
Key Responsibilities
Paid Campaign Strategy & Execution
- Plan, launch, and optimize
lead generation campaigns
on Facebook, Instagram, YouTube, and Google Ads. - Own the full campaign lifecycle: audience research, targeting, ad creation, A/B testing, and scaling.
- Optimize campaigns for
lead quality, cost efficiency, and ROI
.
Analytics & Performance Tracking
- Track KPIs including
CTR, CPL, CAC, Conversion Rate, and ROAS
. - Set up proper tracking using
Google Analytics, Tag Manager, Pixel, and UTM parameters
. - Build weekly and monthly reports with actionable insights.
Creative & Content Collaboration
- Work with design/content teams to create
high-performing ad creatives and landing pages
. - Continuously test ad copies, videos, creatives, and formats across channels.
- Run
remarketing campaigns
to re-engage website visitors and dropped leads.
Search & Display Campaigns
- Manage
Google Search & Display Ads
for service-specific lead funnels. - Use keyword research, ad extensions, and negative keyword strategies to maximize conversions.
- Run
YouTube ad campaigns
for brand awareness and lead nurturing.
Budget & ROI Management
- Own the
paid marketing budget
across platforms. - Monitor spending vs. performance daily and ensure efficient allocation.
- Scale winning campaigns while minimizing wastage.
Cross-functional Collaboration
- Work closely with sales teams to align campaigns with lead quality and pipeline targets.
- Coordinate with SEO/content for integrated growth campaigns.
Qualifications & Skills
- Bachelor's/Master's degree in Marketing, Business, or related field.
- 3–6 years of
hands-on experience in performance marketing
(B2B services or consulting preferred). - Strong expertise in
Meta Ads (FB & Insta), YouTube Ads, and Google Ads (Search + Display)
. - Proficiency in
Google Analytics, Google Tag Manager, and CRM integration
. - Strong copy-testing and creative experimentation mindset.
- Ability to manage budgets of
₹25L+ monthly spends
across channels. - Excellent analytical skills with proficiency in
Excel/Google Sheets
and reporting dashboards.
Compensation & Perks
- Base Salary:
₹8–11 LPA - Performance Bonus:
Up to 15% of base pay - Hybrid Work Setup
– flexibility with Noida HQ base - Exposure to
domestic + international campaigns - Career progression into the
Head of Digital Marketing
based on performance
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