PR & Media Relations Executive

2 weeks ago

Mumbai, Maharashtra, India Xech Technologies Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Department: Marketing & Communications

Job Summary:

  • We are looking for an experienced PR Executive with strong knowledge of the
  • Home/Kitchen/Electronics/Corporate Gifting industry. The candidate will be
  • responsible for managing brand communication, media relations, press releases,
  • influencer collaborations, and PR events to enhance brand visibility and credibility in
  • the market.

Key Responsibilities:

  • Brand Communication
  • Develop and maintain a strong brand image in the Home/ Kitchen/Electronics/
  • Corporate Gifting market.
  • Draft and manage press releases, media notes, brand stories, and corporate
  • announcements.
  • Build communication strategies aligned with product launches, campaigns, and
  • brand positioning.
  • Media & PR Network Management
  • Build and maintain strong relationships with journalists, media houses, and
  • industry publications.
  • Identify relevant appliance & technology media platforms, magazines, and
  • online portals for coverage.
  • Coordinate interviews, features, editorial placements, and product review
  • opportunities.
  • Industry-Specific PR Activities
  • Collaborate with tech reviewers, bloggers, appliance testers, and trade media
  • partners.
  • Manage PR activities related to product launches, brand announcements, trade
  • shows, and exhibitions.
  • Support B2B and B2C communication strategies for Home/ Kitchen/
  • Electronics/ Corporate Gifting markets.
  • Digital PR & Social Presence
  • Work with influencer and social media teams to enhance online communication
  • eorts.
  • Monitor brand mentions, media feedback, and public sentiment across social
  • media and websites.
  • Support content creation for brand announcements, product features, case
  • studies, and success stories.
  • Crisis & Reputation Management
  • Identify and manage any negative publicity or brand-related issues.
  • Prepare oicial responses and statements in coordination with leadership team
  • when required.
  • Reporting & Coordination
  • Maintain PR calendars, coverage sheets, and campaign reports.
  • Ensure timely coverage tracking, media ROI reporting, and performance analysis.
  • Liaise with marketing, design, and product teams for consistent messaging.

Requirements:

  • Bachelors degree in Mass Communication, PR, Marketing, or related field.
  • 1-3 years experience in PR, preferably in Home/Kitchen/electronics/corporate
  • Gifting industry.
  • Strong media network and understanding of appliance industry trends/
  • Corporate Gifting & audience.
  • Excellent communication, writing, and presentation skills.
  • Ability to manage PR campaigns and handle multi-channel communication.
  • Strong organizational and planning skills.

Key Skills:

  • Media relations & PR strategy
  • Press release & editorial writing
  • Industry knowledge appliances/corporate Gifting Industry
  • Digital PR and influencer coordination
  • Communication & negotiation
  • Brand representation and crisis handling

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