Senior Public Relations Executive

3 days ago

Mumbai, Maharashtra, India LOFT PR Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Senior PR Executive – LOFT PR

Location:
Mumbai

Experience:
3–4 Years (Mandatory, PR Agency Background)

Salary:
As per industry standards

About the Role

We are looking for a dynamic, well-connected
Senior PR Executive
who understands the fast-paced world of fashion, beauty, lifestyle, luxury and wellness brands. Someone who can independently manage accounts, lead conversations with media, influencers, and stylists, and ensure sharp, consistent brand visibility.

Key Responsibilities
Client & Account Management

  • Handle 4–6 lifestyle/fashion/luxury client accounts independently
  • Lead weekly client calls, share updates, and manage expectations
  • Plan monthly PR calendars, campaign ideas, and brand strategies
  • Maintain strong client relationships with timely communication

Celebrity & Stylist Sourcing

  • Manage celeb and stylist requests (Cat A/B/C)
  • Coordinate placements for shoots, events, and gifting
  • Maintain updated stylist & celebrity roster and track all placements

Influencer Marketing

  • Identify, shortlist, and negotiate with influencers
  • Manage paid + barter collaborations
  • Brief influencers, track deliverables, and ensure content quality
  • Maintain influencer sheets, costing trackers & ROI reports

Media & Editorial Relations

  • Pitch clients to key publications (digital + print)
  • Secure 2–3 media features per client each month
  • Maintain strong relationships with journalists and editors
  • Draft press releases, media notes, bios, and story pitches

Reporting & Documentation

  • Prepare weekly updates, monthly PR reports, and placement trackers
  • Maintain media lists, influencer lists, and campaign sheets
  • Track all deliverables—collaborations, features, sightings, gifting

Creative & Strategic Input

  • Build PR campaign ideas for collections, stores, events & launches
  • Suggest content ideas, trend hooks, and editorial angles
  • Support in event planning—guest list curation & media invites

Cross-Team Coordination

  • Work closely with internal teams (graphics, sourcing, PR assistants)
  • Ensure smooth flow of samples, approvals, and content

Skills & Requirements

  • 3–4 years of experience in a PR agency (mandatory)
  • Strong relationships with media, stylists, celebs & influencers
  • Excellent written & verbal communication
  • Highly organised with strong follow-up skills
  • Understanding of fashion, beauty, lifestyle & luxury landscape
  • Ability to multitask and work in a fast-paced environment
  • Social-media-savvy & trend-aware
  • Should be able to join immediately

Extras That Matter

  • Should be proactive & self-driven
  • Should take full ownership of accounts
  • Ability to bring 1–2 new clients per month is a
    bonus
  • Positive attitude, punctuality & professionalism

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