Salesforce Data Cloud Specialist
7 days ago
Description
About the Role :
We are looking for a Salesforce Data Cloud Specialist to help us build and optimize our customer data ecosystem using Salesforce Data Cloud, AWS Redshift, and Marketing Cloud.
The ideal candidate will have 3+ years of experience working with Salesforce data platforms and exposure to AWS Redshift, data modeling, and marketing automation. This role is instrumental in driving our data-driven personalization initiatives while ensuring all practices are aligned with CIMETs ISO 27001 information security management objectives and data governance standards.
Key Responsibilities
Salesforce Data Cloud Management :
- Configure, maintain, and optimize Salesforce Data Cloud components such as Data Streams, Data Model Objects (DMOs), Calculated Insights, and Identity Resolution.
- Build and manage data ingestion pipelines from multiple sources including AWS Redshift, Salesforce Marketing Cloud, and internal operational systems.
- Maintain data accuracy, schema integrity, and ingestion health through regular validation and monitoring.
Data Integration & Activation
- Integrate Data Cloud with Salesforce Marketing Cloud and Sales Cloud for real-time segmentation and activation.
- Design and optimize data pipelines and ETL/ELT processes between Redshift and Salesforce ecosystems.
- Enable data synchronization for audience targeting, personalized campaigns, and performance tracking.
Customer 360 & Segmentation
- Develop a unified customer view by leveraging identity resolution and behavioral data models.
- Define and build customer segments based on demographic, transactional, and engagement data.
- Collaborate with marketing and analytics teams to drive data-backed campaign strategies.
Governance, Security & Compliance
- Ensure that all data management and processing activities comply with ISO 27001 controls, GDPR, and organizational data security policies.
- Support implementation of data classification, consent management, and audit readiness processes.
- Collaborate with the Information Security and Data Governance teams to maintain documentation, data lineage, and risk registers related to customer data handling.
Reporting & Optimization
- Partner with analytics and BI teams to create insights and dashboards from unified datasets.
- Contribute to ongoing process improvements to enhance data accuracy, activation speed, and governance alignment.
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