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BTL Marketing Manager

2 weeks ago

Hyderabad, Telangana, India 1 Finance Full time ₹ 1,04,000 - ₹ 1,30,878 per year

Responsibilities:

  • Develop and execute detailed activation plans for new FPCs, including pre-launch timelines, operational requirements, and stakeholder coordination
  • Conduct market analysis to identify suitable locations in alignment with business objectives
  • Partner with marketing teams to create localized campaigns to promote new FPCs for lead generation
  • Collaborate with internal teams (Operations, Marketing, IT, HR and compliance) to ensure readiness before the go-live date
  • Oversee facility setup, infrastructure, event arrangements, and technology enablement to ensure operational efficiency
  • Secure all necessary regulatory, compliance, and legal approvals for the projects
  • Monitor early performance metrics (e.g., client acquisition, revenue generation) to assess FPC success and identify improvement areas
  • Gather feedback from employees and clients to refine operations and customer experience
  • Address bottlenecks in operational efficiency during the post-activation phase
  • Plan and execute on-ground events and campaigns to boost brand visibility and attract potential clients to new centers
  • Ensure events are aligned with the company's strategic goals and deliver measurable results

Skills:

  • Proven experience in activation or operations management, preferably in the financial services or retail sector
  • Excellent interpersonal and negotiation skills to manage external stakeholders such as property owners and contractors
  • Strong analytical skills to evaluate location performance and market potential
  • Familiarity with financial products and advisory services is a plus