Marketing Manager

Urgent Hriirng For Sr Marketing Manager|| Location- Hyderabad||

Profile –Sr Marketing Manager

Experience-3+ years

Ctc- upto 14 lpa (depends on interview)

Location: Hyderabad

Strategic Marketing & Business Development

• Conduct market research to identify growth opportunities in existing and untapped
  segments across both states.
• Develop and implement marketing strategies to achieve sales and brand-building targets for each sub-division.
• Innovate and execute unique business development initiatives to strengthen market share, dealer loyalty, and brand positioning.
• Coordinate with sales teams to develop region-specific campaigns based on local market dynamics and competitor analysis.
• Support introduction of new products or services by designing go-to-market strategies.

Branding & Promotions

• Plan and oversee Above The Line (ATL), Below The Line (BTL), and Through The Line(TTL) marketing activities including dealer meets, influencer meets (masons, contractors, fabricators), roadshows, and local exhibitions.
• Ensure effective usage of Tata Steel brand guidelines while customizing campaigns for regional impact.
• Enhance retail visibility through in-shop and out-shop branding, wall paintings, hoardings, and other innovative on-ground initiatives.

Digital Marketing & Content Strategy

• Manage digital marketing initiatives including social media, WhatsApp marketing, dealer communication apps, and regional influencer content.
• Develop content strategies for product education, brand recall, and market engagement on digital platforms relevant to target audiences in semi-urban and rural markets.

Vendor Management

• Identify, empanel, and manage vendors for printing, branding, event execution, digital media buying, and creative agencies.
• Negotiate contracts and ensure cost efficiency and timely delivery of marketing materials and services.
• Evaluate vendor performance periodically to maintain quality standards.

Marketing Material Warehousing & Logistics

• Oversee storage, inventory, and movement of marketing materials across the warehouse network.
• Coordinate with warehouse and logistics teams to ensure timely availability of marketing

materials at dealer locations, events, or promotional activities.

• Optimise logistics costs by route planning and effective vendor coordination.

Budgeting & Reporting

• Prepare annual marketing budgets aligned with business plans and ensure cost-effective utilisation.
• Monitor campaign ROI and submit periodic reports to management with insights and recommendations for future planning.
• Maintain a tracker of all marketing initiatives with vendor performance data and financial implications.

Desired Academic Qualifications

• MBA/PGDM in Marketing or equivalent from a reputed institution preferred.

Desired Work Experience

• Minimum 7-10 years of marketing experience with at least 3 years in building materials, steel, cement, paints, or allied industries preferred.
• Proven track record of successful campaign management, vendor handling, and market development.

Key Performance Indicators (KPIs)

• Market share growth across product verticals.
• ROI on marketing campaigns.
• Dealer engagement and satisfaction scores.
• Reduction in marketing logistics costs.
• Brand visibility improvement metrics (reach, impressions, dealer branding coverage).
• Successful launch and promotion of new products or services.

Skills & Competencies Required

• Strong business acumen with the ability to translate market needs into actionable strategies.
• Innovative mind set with exposure to rural and semi-urban marketing dynamics.
• Excellent vendor negotiation and management skills.
• Hands-on experience with traditional and digital marketing tools.
• Strong communication, presentation, and stakeholder management skills.
• Proficiency in regional languages (Telugu) will be an added advantage