Sales Manager

3 days ago


Bengaluru, Karnataka, India Bikaji Full time

Job Description Sales Manager (Institutions)

Location: Banglore

Department: Sales & Marketing

Role Summary

The Sales Manager Institutions will be responsible for driving sales across institutional clients including airlines, colleges, corporates, schools, caterers, and private-label buyers. The role requires B2B selling expertise, strong commercial acumen, and the ability to open high-volume accounts.

Key Responsibilities

- Develop sales pipelines and secure key institutional accounts.

- Build strong long-term relationships with purchase heads, SCM teams, F&B service managers, and decision-makers.

- Lead end-to-end key account management: proposals, pricing, contracts, service levels, and retention.

- Identify private-label opportunities and manage co-development of products.

- Drive category expansion based on customer insights and institutional needs.

- Achieve monthly/quarterly sales targets and monitor account performance.

- Liaise with internal teams for forecasting, supply planning, and quality compliance.

- Track competition, market trends, and new institutional opportunities.

Candidate Profile

years of institutional/B2B food sales experience.

- Strong exposure to bakery, frozen bakery, premixes, syrups/flavours, seasoning, or food ingredients.

- Experience with brands such as Puratos, General Mills, Knorr, Synthite, Symega, Kerry, Griffith, Dohler, Cremica, Delifrance, Brydor, Compass Sodexo/Accor etc.

- Proven ability to open and manage high-volume institutional accounts.

- Strong negotiation, pricing management, and relationship skills.

- Ability to handle private-label projects and customised client requirements.


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