Zonal Manager

ROLE AND RESPONSIBILITIES

The ideal candidate for the role of a Zonal Manager will be an enterprising individual with a proven track record of delivering business results and managing teams, with a strong desire for driving exponential revenue growth. The individual will

• Be responsible for managing and growing the overall P&L of their stores
• Grow and manage a portfolio of 50 to 100 stores across a geographical region
• Set targets for the AOMs and ensure appropriate cascading across all the stores in the Zone
• Identify areas for additional market penetration
• Monitor stores growth through weekly review meetings with the AOMs
• Adhere to review guidelines and parameters defined by the head office and the BU Head
• Identify and address issues with under-performing stores
• Manage and expand existing stores' business as well as drive revenue growth in new stores
• Ensure strong store openings
• Understand and take actions on the store audits, market data and performance reports
• Help develop and ensure strong execution of BTL marketing strategies
• Ensure timely and adequate store staffing as per the manpower plan, and keep the attrition levels in control
• Ensure a robust talent pipeline for all the stores in the Zone
• Build and deliver the extraordinary shopping experience that delights our customers, resulting in industry leading NPS
• Drive effectiveness and productivity of the teams by supporting and ensuring the highest quality of hiring, training and retail operations
• Set and deliver the highest standards of store upkeep and staff grooming
• Create a high energy work environment across all stores in the Zone
• Develop deep customer understanding through store visits, customer interactions, and analysis of customer feedback and other reports
• Conduct regular store visits to preempt customers' issues and concerns
• Control and improve the cost structure of the Zone
• Maintain costs in line with the budget (in both, absolute and percentage terms)
• Manage the manpower cost as per the budget
• Minimize/eliminate shrinkage
• Build on the startup culture with a 10X growth spirit (doing things the "Lenskart Way")
• Compliance to the code of conduct and POSH guidelines in letter and spirit
• Be responsible for effective administration and control of the Zone operations
• Ensure complete legal and process compliance across store functions
• Build local networks with governing bodies, administrators and community.

EXPERIENCE AND EDUCATIONAL REQUIREMENTS

• At least 8-10 years of retail and general management experience (including international), spanning operations and business strategy
• Experience of managing a P&L in a fast growth environment
• Expertise or knowledge of Omni-channel sales strategies and processes
• Preferably holding an MBA degree from a reputed institute

PREFERRED SKILLS AND COMPETENCIES

• Strong business acumen with a passion for results: demonstrating high degree of commitment
• Strong operational expertise- with deep understanding of the geography
• High process orientation with extensive experience in process management
• Superior analytical, evaluative, and problem-solving capability
• Strong operational expertise
• Demonstrating Collaborative Ownership - Ability to discuss with courage, clarify, and agree on expectations of each other
• Ability to challenge the status quo and set high performance standards
• Ability to work in an extremely agile, unstructured and evolving environment

DESIRED VALUES

• Having a Customer and Team Obsession - Taking decisions and actions with a customer first approach
• Exhibiting high Start-up Dnergy - Learning at a rapid pace and setting new standards for oneself and others
• Having the mindset to Fail Harder - Taking accountability of failures and learnings

Having a 10X Thinking - "Think Big-Talk Big-Act Big"

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