Lead - Data Analytics

About the Role

We are looking for a highly analytical, insight-driven, and client-focused Lead – Analytics to drive data strategy and marketing intelligence across multiple brands. This role blends marketing analytics, client consulting, adtech/martech, and team leadership.

You will lead client interactions, guide analysts, and turn complex marketing data into clear, actionable insights that influence budgets, creative decisions, and business growth.

Key Responsibilities

Client Leadership & Stakeholder Management

• Act as the primary analytics lead across multiple clients, driving all analytical discussions, performance reviews, and strategic presentations.
• Build strong relationships with client marketing, media, and product teams.
• Understand client goals deeply and convert them into structured analytical problem statements.
• Present insights and recommendations that shape decision-making at senior stakeholder levels.
• Own timelines and ensure high-quality delivery across all analytical workflows.

Team Leadership & Capability Building

• Lead, mentor, and upskill a team of analysts, fostering a culture of ownership, analytical rigor, and innovation.
• Review outputs to ensure accuracy, insightfulness, and business relevance.
• Establish standard processes, frameworks, and best practices for analytics delivery.

Marketing Analytics & Performance Insights

• Own end-to-end digital marketing analytics across paid media, user acquisition, and retention/lifecycle funnels.
• Analyze performance across Google Ads, Meta, Programmatic, Affiliate, YouTube, and other digital channels to improve ROAS, CAC, CPA, conversions, and LTV.
• Work extensively with AppsFlyer (and other MMPs) for attribution analysis, install tracking, deep-link measurement, cohort insights, and channel performance evaluation.
• Conduct advanced analyses such as funnel diagnostics, cohort studies, incrementality testing, and attribution insights.
• Build KPI frameworks, dashboards, and automated reporting systems for acquisition, engagement, and retention.
• Partner closely with media teams to surface insights on budgets, audience quality, creatives, and channel efficiency.

Insights, Strategy & Measurement

• Deliver strategic, high-impact insights beyond reporting—highlighting opportunities, risks, and growth levers.
• Lead A/B test design, experiment measurement, and post-experiment analysis.
• Convert complex data patterns into simple, compelling narratives for leadership decision-making.

Skills & Experience

Must-Have

• 6+ years of experience in digital/marketing analytics, preferably in a digital agency or high-growth digital-first brand.
• Strong command of SQL, Python (Pandas, NumPy, Statsmodels), and visualization tools (Looker Studio, Power BI, Tableau).
• Deep knowledge of AppsFlyer (mandatory) and other MMPs—install tracking, cohort reporting, attribution windows, retargeting, and measurement setup.
• Proven ability to lead teams and manage stakeholders across multiple accounts.
• Excellent communication, storytelling, and presentation skills.

Good-to-Have

• Experience with BigQuery, Snowflake, Redshift or similar data warehousing environments.
• Familiarity with product analytics tools such as Mixpanel, Amplitude, GA4 Explorations.
• Exposure to CRM and engagement platforms (Braze, CleverTap, MoEngage).
• Understanding of statistical concepts, experiment design, and basic predictive modelling.

Contract Type : Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual's ability to perform their job.

Job Type: Full-time

Pay: ₹1,700, ₹2,100,000.00 per year

Benefits:

• Health insurance
• Life insurance
• Paid sick time
• Paid time off
• Provident Fund
• Work from home

Ability to commute/relocate:

• Andheri, Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• How many years of experience do you have as a Data Analyst?
• Do you have experience working with dashboards through Power BI, Looker Studio, AppsFlyer etc?

Work Location: In person