AWS Marketing Manager
1 day ago
Synoris is hiring a hands-on AWS Marketing professional to generate qualified demand for AWS services and support AWS co-marketing initiatives.
This role is revenue-aligned, working closely with AWS Sales, Presales, and AWS PDMs.
Key ResponsibilitiesDemand Generation (Primary)
- Design and execute AWS-focused marketing campaigns:
- Cloud Migration
- AWS Managed Services
- Cost Optimization & Well-Architected Reviews
- DevOps, Containers, Data & AI on AWS
- Generate Marketing Qualified Leads (MQLs) for the AWS sales team
- Own monthly lead targets and campaign ROI
AWS Partner Marketing
- Execute AWS co-marketing activities:
- Webinars, workshops, roadshows
- AWS-funded MDF campaigns
- Case studies & success stories
- Coordinate with AWS PDM / Marketing teams
- Ensure compliance with AWS Partner Marketing guidelines
Content & Digital Marketing
- Create and manage:
- LinkedIn campaigns (AWS services & thought leadership)
- Landing pages & lead forms
- Blogs, whitepapers, case studies, one-pagers
- Manage email marketing & nurture campaigns
- Support sales with pitch decks, brochures, and solution collaterals
Performance Marketing & Analytics
- Run paid campaigns (LinkedIn / Google – B2B focused)
- Track metrics:
- CPL, CAC, MQL → SQL conversion
- Campaign ROI
- Optimize campaigns based on performance data
Mandatory Requirements
- 3–4+ years in B2B IT / Cloud / SaaS marketing
- Experience marketing cloud services (AWS/Azure/GCP)
- Proven experience generating B2B leads
- Strong understanding of:
- Marketing funnels
- Account-based marketing (ABM)
- Hands-on with LinkedIn Ads, email tools, CRM integration
- Strong coordination skills with sales teams
Good to Have (Big Plus)
- Experience working with an AWS Partner
- Knowledge of AWS services & value propositions
- Experience with:
- Webinars / virtual events
- Partner MDF utilization
- Exposure to FinOps, AI/ML, DevOps marketing
KPIs & Success Metrics
- Monthly MQL targets achieved
- Cost per lead (CPL)
- Campaign-to-deal contribution
- AWS co-marketing activities executed
- Content assets delivered per quarter
Job Types: Full-time, Permanent
Pay: ₹11, ₹41,990.39 per month
Work Location: In person
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