senior business analyst

2 days ago

Bengaluru, Karnataka, India Happiest Minds Technologies Full time ₹ 20,00,000 - ₹ 25,00,000 per year

Job Title: Media Business Analyst

Location: Bengaluru

Experience: 5–8 years

Role Overview:

We are seeking a highly motivated Media Business Analyst with a strong understanding of the media ecosystem, including content creation, distribution, monetization, and audience engagement. The ideal candidate will bridge business needs with technical execution, driving product strategy and delivering impactful media solutions through data-driven insights and agile collaboration.

Key Responsibilities:

  • Define and communicate the product vision, roadmap, and growth opportunities within the media domain.
  • Own and manage the product backlog, ensuring it is well-prioritized, transparent, and aligned with business goals.
  • Collaborate with engineering, design, marketing, and sales teams to deliver high-quality media products and features.
  • Translate product strategy into detailed business requirements, user stories, and prototypes.
  • Lead Agile ceremonies including sprint planning, reviews, and retrospectives.
  • Act as the primary liaison between stakeholders and development teams, ensuring clear communication and alignment.
  • Analyze product performance, user feedback, and media consumption patterns to iterate and improve features.
  • Ensure alignment with business objectives, industry standards, and regulatory compliance.
  • Drive go-to-market strategies, support product launches, and monitor post-launch performance.

Required Skills & Experience:

  • 5–8 years of experience as a Business Analyst, with at least 3+ years in the media ecosystem (broadcasting, OTT, publishing, digital content, or advertising).
  • Strong understanding of media workflows, content lifecycle, and digital distribution models.
  • Experience in gathering and documenting business and functional requirements.
  • Proficiency in Agile methodologies and product lifecycle management.
  • Excellent communication, stakeholder management, and problem-solving skills.
  • Familiarity with data analysis tools and performance dashboards.

Preferred Qualifications:

  • Experience working with OTT platforms, content management systems (CMS), or media asset management (MAM) tools.
  • Knowledge of tools like JIRA, Confluence, Tableau, Power BI, or similar.
  • Certifications in Agile, Scrum, or Business Analysis.
  • Exposure to audience analytics, ad-tech platforms, or media monetization strategies.

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