The Mall Marketing Manager is responsible For conceptualizing, planing

1 week ago

Pune, Maharashtra, India City Corporation Full time ₹ 5,00,000 - ₹ 15,00,000 per year

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Key Responsibilities:

1. Marketing Strategy & Execution

  • Develop and implement annual marketing calendars aligned with business goals.
  • Plan and execute ATL/BTL campaigns to promote the mall, key events, and offers.
  • Launch seasonal promotions, thematic events, and activations to attract footfall.

2. Event Management

  • Organize and manage mall events (festivals, fashion shows, concerts, kids' events, etc.).
  • Coordinate with event partners, agencies, production teams, and internal departments.
  • Ensure events are aligned with brand image and tenant requirements.

3. Digital & Social Media Marketing

  • Manage the malls website, social media handles, and digital campaigns.
  • Collaborate with influencers and content creators to boost engagement.
  • Track digital KPIs, run paid campaigns, and use analytics for performance improvement.

4. Public Relations & Advertising

  • Build strong media relationships and handle press releases, interviews, and media coverage.
  • Liaise with local newspapers, radio, OOH partners, and digital media agencies.
  • Ensure consistent branding across all platforms.

5. Tenant Relations & Support

  • Coordinate with retailers to amplify their brand promotions and new launches.
  • Create joint marketing programs and facilitate tenant-driven activations.
  • Share monthly marketing reports and footfall insights with tenants.

6. Market Research & Analysis

  • Monitor customer demographics, shopping behavior, and competitor activities.
  • Conduct footfall analysis, campaign performance reviews, and post-event reports.
  • Stay updated with retail and lifestyle trends for fresh marketing ideas.

Qualifications:

  • Bachelor's or Master's degree in Marketing, Mass Communication, Business, or related field.
  • 6–10 years of relevant experience in mall marketing, retail, events, or lifestyle brands.
  • Proven experience in managing large-scale events and digital campaigns Role & responsibilities

Preferred candidate profile

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