The Social Media Asst Manager is responsible For managing the malL

2 weeks ago

Pune, Maharashtra, India City Corporation Full time ₹ 80,000 - ₹ 1,20,000 per year

. Social Media Content & Calendar Management

  • Create and maintain a monthly content calendar aligned with marketing campaigns and events.
  • Develop engaging content (posts, reels, stories, videos, memes) tailored for Instagram, Facebook, YouTube, and other relevant platforms.
  • Coordinate with designers, photographers, and videographers for quality content production.

2. Community Management

  • Respond promptly to DMs, comments, and mentions in a consistent and brand-appropriate voice.
  • Monitor online conversations and engage with the audience regularly to build loyalty.
  • Address queries and complaints and escalate where necessary.

3. Influencer & Collaboration Management

  • Identify and onboard relevant local influencers and creators for campaigns.
  • Plan influencer visits, walkthroughs, contests, and content tie-ups.
  • Track influencer deliverables and performance.

4. Campaign Execution & Promotion

  • Support the execution of seasonal campaigns, event promotions, and tenant-focused content.
  • Run paid social media ads (Meta Ads) in collaboration with agencies or the digital team.
  • Track and optimize campaigns for reach, engagement, and conversion.

5. Analytics & Reporting

  • Monitor platform analytics to track performance (reach, engagement, follower growth, etc.).
  • Prepare monthly social media reports with insights and recommendations.
  • Identify trending formats, hashtags, and opportunities to keep content relevant.

6. Coordination with Tenants & Mall Events Team

  • Liaise with store managers to gather updates on offers, new launches, and events.
  • Promote tenant content through mall channels and encourage cross-tagging.

Role & responsibilities

Preferred candidate profile

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