Social Media Executive

4 days ago

DLF PhII Gurugram Haryana, India Cayro shop private limited Full time ₹ 1,80,000 - ₹ 3,60,000 per year

We are seeking a creative and results-driven Social Media Executive to develop and execute our social media strategy. The ideal candidate will have a strong understanding of e-commerce trends, be skilled in creating engaging content, and excel at connecting with customers across platforms to boost brand loyalty and sales.

Key Responsibilities

  • Develop and implement social media strategies to increase brand awareness, customer engagement, and conversions on platforms like Instagram, Facebook, Twitter, and Pinterest.
  • Create, curate, and schedule compelling content (text, images, videos, reels) that showcases our products and aligns with e-commerce marketing goals.
  • Monitor and analyze social media performance using tools like Google Analytics, Meta Business Suite, or Hootsuite to optimize campaigns and drive traffic to our online store.
  • Engage with customers and followers by responding to comments, messages, and reviews to build a strong online community.
  • Stay updated on e-commerce and social media trends, including influencer marketing and platform algorithms, to ensure cutting-edge content.
  • Collaborate with the marketing, product, and creative teams to align social media campaigns with product launches, promotions, and sales events.
  • Manage paid social media campaigns, including budget allocation, ad creation, and performance tracking to maximize ROI.
  • Ensure consistent brand messaging, tone, and visuals across all social media channels.
  • Track and report on key performance indicators (KPIs) such as engagement rates, click-through rates, and conversion metrics to inform future strategies.

Qualifications

  • Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience.
  • 2-3 years of proven experience in social media management, preferably in e-commerce or retail.
  • Strong knowledge of social media platforms, algorithms, and analytics tools specific to e-commerce marketing.
  • Excellent written and verbal communication skills with a talent for creating customer-focused content.
  • Proficiency in content creation tools like Canva, Adobe Creative Suite, or similar.
  • Experience managing paid social media campaigns, including Facebook Ads, Instagram Ads.
  • Ability to work in a fast-paced environment, managing multiple campaigns and deadlines.
  • Creative mindset with strong attention to detail and a passion for e-commerce trends.
  • Knowledge of SEO, influencer marketing, and e-commerce analytics is a plus.

Preferred Skills

  • Experience creating content for e-commerce platforms like
  • Familiarity with e-commerce-specific trends, such as flash sales, product drops, or seasonal campaigns.
  • Basic skills in graphic design, photography, or video editing for product-focused content.

Job Type: Full-time

Pay: ₹15, ₹30,000.00 per month

Work Location: In person

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