Product Manager

2 weeks ago

Delhi NCR, India ABFRL Full time ₹ 8,00,000 - ₹ 15,00,000 per year

Role & responsibilities

We are looking for a Website Product Manager Frontend who will own the look, feel,

and performance of our website. This role is responsible for managing the frontend

user experience, content strategy, feature launches, personalization, and A/B testing

with a strong focus on driving engagement and conversion.

Core Responsibilities

  1. Frontend Product Ownership

  2. Define and own the website frontend roadmap aligned with business

goals.

  • Drive UI/UX improvements to ensure a seamless and brand-consistent

experience across devices.

  • Partner with tech/design teams to deliver fast, responsive, and user

friendly pages.

  1. Content & Creative Strategy

  2. Manage and oversee all website content updates — banners, landing

pages, PLP/CLP/HP updates, product launches, and campaign rollouts.

  • Collaborate with design and marketing teams to ensure creatives are

optimized for engagement and conversions.

  • Own the content calendar to ensure timely execution of campaigns.

  • Feature Launches & Experimentation

  • Conceptualize and launch new website features to enhance

engagement (e.g., improved CLP sorting, dynamic landing pages,

interactive modules).

  • Drive personalization initiatives (custom user journeys, product

recommendations, homepage variations).

  • Plan and execute A/B and multivariate tests to optimize layouts, content

placements, and new features.

  • Track outcomes of experiments and scale successful initiatives.

  • Performance Tracking & Insights

  • Monitor website KPIs: load speed, CTR, bounce rate, session time,

conversion rate.

  • Build performance dashboards and deliver actionable insights to

leadership.

  • Continuously improve frontend performance and user experience based

on data and testing outcomes.

  1. Cross-Functional Leadership

  2. Work with marketing, merchandising, and product teams to align

website initiatives with business objectives.

  • Collaborate with engineering and design teams to prioritize frontend

features and improvements.

  • Act as the voice of the user, ensuring customer-centric thinking in all

website decisions.

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