Marketing Head

10 hours ago

Delhi, Delhi, India Zigsaw Full time ₹ 1,80,000 - ₹ 2,16,000 per year
Job Title: Marketing Head Department: Marketing Immediate Supervisor: Managing Director Position: Full time Experience: 15+ years Compensation: 15-18 LPA Responsibilities: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. ● Develop strategies to leverage and expand the Anytime Fitness brand, building upon our classic heritage and core customer segments with a focus on modernizing the brand in a manner that broadens its appeal across a broader set of customer demographics. ● Leveraging data-driven insights to evolve the brand positioning and brand image to differentiate services and increase appeal within the target market. ● Develop an approach to utilize customer segmentation and behavioral data that results in increased spend share of wallet and profitability. Develop mechanisms to track sales impact, increase retention of existing customers and acquire new customers. ● Develop the overall annual and seasonal marketing programs and plans, including traditional promotions, in-club events, PR, philanthropy and digital marketing strategies to drive traffic into allchannels. Build dashboards to track effectiveness of programs to focus on continuous learning and improvement. ● Ensure Franchisees have the tools and training they need to implement local marketing efforts effectively. ● Develop programs that will measure, monitor, and improve customer experience journey as they engage with the brand to improve overall retention and enhance customer advocacy. ● Build and develop marketing platforms to collect data from multiple channels, build audience segments, and deliver personalized messages all in a single framework, connecting legacy systems like email and CRM, so all Franchisees and Corporate can have a unified view of the customer and deliver differentiated messaging to yield higher results. ● Provide strong leadership and mentoring to various members of the Marketing and Internal Communications teams. ● Evaluate the current organization structure and people to determine alignment with the marketing growth strategy. ● Build a pipeline of talent internally and externally to fuel the growth of the business including developing appropriate development strategies and plans for key talent. ● Play an active, collaborative role with the management and executive team to help define and plan strategic brand priorities over the next 2-3 years. Leverage resources to support strategic initiatives while preserving/cultivating the company's unique, positive culture. ● Streamlining marketing process to realize cost savings across the creative services and media spending. ● Analyzing current marketing strategies and continually testing and optimizing for increased performance ● Selection of marketing agency partners and reviewing their activities.Education/Experience Requirements:
● Bachelor's degree in business administration, marketing, or related field or equivalent experience. Master's degree preferred. ● 15+ years marketing experience in building brands and designing and executing marketing strategies and programs within a consumer or franchise industry. ● Experience leading marketing in an omni-channel retailer or wholesaler; specialty retail or wholesale experience is preferred. ● Experience utilizing sophisticated customer insights and analytics, either through direct supervision of these functions or effective ● Experienced on Partnering with agencies ● 8-10 years' experience managing functional staff.

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