Marketing Manager

2 weeks ago


Lashkar Gwalior Madhya Pradesh, India Samarth Cars Full time ₹ 1,80,000 - ₹ 3,00,000 per year

Key Responsibilities:

  • Strategic Planning & Execution
  • Develop annual and quarterly marketing plans aligned with business objectives.
  • Identify market trends, competitor activities, and customer insights to shape strategies.
  • Plan product launches, promotions, and branding initiatives.
  • Brand Management
  • Build and maintain a strong brand identity across all channels.
  • Ensure consistency in communication, advertising, and corporate messaging.
  • Enhance brand positioning through events, sponsorships, and digital platforms.
  • Campaign Management
  • Design, execute, and monitor integrated marketing campaigns (digital, print, outdoor, events).
  • Collaborate with sales teams to create demand generation activities.
  • Measure ROI and campaign effectiveness, optimizing strategies as needed.

*

  • Market Research & Analysis
  • Conduct market surveys, competitor benchmarking, and customer satisfaction studies.
  • Identify new market opportunities and customer segments.
  • Provide data-driven insights for decision-making.
  • Team & Budget Management
  • Lead, mentor, and develop the marketing team.
  • Manage marketing budgets effectively to maximize ROI.
  • Coordinate with vendors, agencies, and external partners.
  • Collaboration & Business Development Support
  • Support the sales team with marketing materials and lead-generation tools.
  • Work with product and service teams for customer-focused offerings.
  • Represent the company in exhibitions, trade fairs, and networking events.

Job Type: Full-time

Pay: ₹12, ₹25,000.00 per month

Benefits:

  • Cell phone reimbursement

Work Location: In person


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