Digital Marketing Manager

7 days ago


Bengaluru, Karnataka, India Kyoshi Innovations Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Role & responsibilities

  • Plan, execute, and scale performance marketing campaigns on Google Ads and Meta Ads.
  • Own and deliver revenue targets, ROAS, and profitability KPIs for Shopify.
  • Manage Shopify offer codes and integrate campaigns with platform performance.
  • Continuously monitor campaigns to identify scaling opportunities and optimize underperformers.
  • Collaborate with the creative/content team to develop high-performing ad strategies and offers.
  • Track customer journey (via tools like Microsoft Clarity/Hotjar/GA4) and optimize bounce rates.
  • Drive improvements in conversion rates by leveraging audience insights and funnel optimizations.
  • Suggest and implement campaign/offer constructs aligned with performance data.
  • Maintain detailed daily logs of performance metrics: CAC, ROAS, Revenue, Units, Spend, Sessions, Conversion Rate, AOV, CTR, etc.
  • Demonstrate proven experience in scaling Meta campaigns and designing high-ROI offer constructs.
  • Take P&L accountability of Shopify, including ad spend efficiency and revenue delivery

Preferred candidate profile

  • 2+ years of experience in performance marketing on Meta and Google Ads.
  • Mandatory: Prior experience working with D2C consumer brands on Shopify.
  • Proven success in scaling campaigns profitably (ROAS-focused).
  • Strong analytical skills with proficiency in tools like GA4, Clarity, or similar.
  • Creative mindset to design offers/campaigns that resonate with D2C audiences.
  • Ability to balance growth with profitability and optimize full-funnel performance.


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