E-commerce Manager

7 days ago

Mumbai, Maharashtra, India ETG Full time ₹ 8,00,000 - ₹ 12,00,000 per year

We are seeking a highly motivated and results-driven E-commerce Manager to lead and grow our online business across both marketplace platforms (e.g., Amazon, Flipkart, etc.) and direct-to-consumer (D2C) channels (e.g., Shopify, WooCommerce). The ideal candidate will have hands-on experience in managing marketplace accounts, optimizing product listings, overseeing digital marketing for D2C channels, and driving revenue growth through data-driven strategies.

KEY RESPONSIBILITIES:

Marketplace Management

  • Manage product listings, content optimization, pricing, and promotions on multiple marketplaces.
  • Develop and execute marketplace-specific strategies to increase visibility and conversion.
  • Coordinate with external partners (e.g., agencies, vendors) for advertising and fulfilment.
  • Monitor platform algorithms and adapt strategies to maintain high rankings and performance.
  • Analyse sales trends, customer behaviour, and competition to optimize marketplace performance.

D2C Channel Management

  • Oversee the day-to-day operations of the company's D2C website including UX, merchandising, order fulfilment, and customer experience.
  • Plan and execute D2C marketing strategies including email campaigns, SEO, SEM, social media, and influencer marketing.
  • Collaborate with the creative team to develop content that drives engagement and conversions.
  • Use analytics tools (Google Analytics, Meta Ads Manager, etc.) to monitor site performance and improve user experience and conversion rates.

Revenue & Performance Management

  • Develop monthly, quarterly, and annual sales forecasts and performance reports.
  • Optimize customer acquisition cost (CAC), average order value (AOV), and lifetime value (LTV).
  • Lead A/B testing efforts for landing pages, product descriptions, and promotions.

Inventory, Logistics and Customer Service

  • Coordinate with operations and warehouse teams to ensure product availability and timely order fulfilment.
  • Manage returns, customer feedback, and complaints across all channels.

EXPERIENCE, SKILLS & COMPETENCIES:

  • Bachelor's degree in business, marketing, or a related field; post-graduation in management is an added advantage.
  • 6-12 years of experience in e-commerce with a strong track record in marketplaces and D2C platforms.
  • Prior experience scaling a D2C brand.
  • Knowledge of performance marketing and affiliate networks.
  • Experience working in a startup or high-growth consumer brand environment.
  • Proficient in tools like Amazon Seller Central, Flipkart Seller Hub, Google Analytics, Meta Ads Manager, Klaviyo, etc.
  • Strong understanding of digital marketing, SEO, paid ads, and conversion optimization.
  • Experience with e-commerce CMS platforms like Shopify, Magento, WooCommerce, or BigCommerce.
  • Excellent analytical, communication, and project management skills.

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