Category Head AMC
7 hours ago
Eureka Forbes is looking to hire a strategic, analytical, and results-driven Category Head – AMC Sales to own and drive the growth of our Annual Maintenance Contract (AMC) business. This role will be responsible for leading end-to-end category planning, sales performance management, pricing, customer lifecycle campaigns, ensuring revenue growth and customer retention.
Key Responsibilities:
- Revenue:
Manage the AMC category Revenue across channels. - Sales Strategy & Planning:
Develop and execute AMC sales strategies (renewals + new sales) across channels – D2C and partner-driven. - Pricing & Packaging:
Define pricing strategies, create bundled offerings, and design promotions to drive conversions and upsell. - Consumer Insights:
Leverage data and customer feedback to identify barriers, unmet needs, and opportunities for growth within the AMC lifecycle. - Campaign Management:
Design and execute targeted marketing & sales campaigns to drive AMC conversions, renewals, and upgrades. - Channel Management:
Work closely with internal sales teams, service partners, call centers, and digital marketing to ensure consistent messaging and delivery. - Performance Monitoring:
Set and track KPIs, generate regular MIS reports, and drive course corrections as needed. - Cross-Functional Collaboration:
Liaise with Service Ops, Product, CRM, Digital, and Finance teams to deliver seamless execution and customer experience. - Technology Enablement:
Partner with product and tech teams to automate and digitize AMC journeys (sales and renewals).
Qualifications & Experience:
- MBA from a Tier-1 institute
- Prior experience in category management/revenue-facing/consulting roles
- 7-8 years of experience in category management/revenue-facing/consulting roles
- Strong commercial acumen and customer-first thinking
- Excellent analytical skills with comfort in working with large datasets and dashboards
- Ability to thrive in a fast-paced, execution-driven environment
- Strong stakeholder management and communication skills
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