Marketing Executive
2 weeks ago
Job Title
: Marketing Executive – WhatsApp Marketing & Campaign Specialist
Location
: Turbhe
Reporting To
: Director – Marketing
Compensation
: ₹30,000–₹35,000/month | Type: Full-time, Individual Contributor
Role Objective:
Lead and optimize WhatsApp Business API (WABA) campaigns to drive patient engagement and appointment bookings.
Key Responsibilities:
- Execute end-to-end WhatsApp campaigns (promotions, reminders, utilities).
 - Draft multi-language templates (Hindi, Marathi, English).
 - Segment audiences and build interactive conversational journeys.
 - Handle inbound queries with standardized responses.
 - Track performance (delivery, CTR, conversions) and run A/B tests.
 - Coordinate with Presales, Clinics, and CRM teams for accurate targeting.
 - Ensure compliance with WhatsApp policies and quality standards.
 
Requirements
:
- 2–4 years' experience in WhatsApp marketing or CRM automation.
 - Hands-on with WABA platforms (e.g., Gupshup, Infobip, Twilio).
 - Strong copywriting (Hindi, Marathi, English; Telugu is a plus).
 - Analytical and skilled in reporting/optimization.
 - Bonus: healthcare marketing experience, API/CRM knowledge.
 
Why Join
:
Be part of Research Ayu's mission to expand access to evidence-based Ayurveda by driving patient engagement through innovative WhatsApp automation.
How to Apply
:
Email your resume to
 or WhatsApp
 
with the subject line "Application – WhatsApp Marketing Specialist".
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