Marketing Executive

2 weeks ago


Mumbai, Maharashtra, India ResearchAyu Full time ₹ 3,90,000 - ₹ 4,20,000 per year

Job Title
: Marketing Executive – WhatsApp Marketing & Campaign Specialist

Location
: Turbhe

Reporting To
: Director – Marketing

Compensation
: ₹30,000–₹35,000/month | Type: Full-time, Individual Contributor

Role Objective:

Lead and optimize WhatsApp Business API (WABA) campaigns to drive patient engagement and appointment bookings.

Key Responsibilities:

  • Execute end-to-end WhatsApp campaigns (promotions, reminders, utilities).
  • Draft multi-language templates (Hindi, Marathi, English).
  • Segment audiences and build interactive conversational journeys.
  • Handle inbound queries with standardized responses.
  • Track performance (delivery, CTR, conversions) and run A/B tests.
  • Coordinate with Presales, Clinics, and CRM teams for accurate targeting.
  • Ensure compliance with WhatsApp policies and quality standards.

Requirements
:

  • 2–4 years' experience in WhatsApp marketing or CRM automation.
  • Hands-on with WABA platforms (e.g., Gupshup, Infobip, Twilio).
  • Strong copywriting (Hindi, Marathi, English; Telugu is a plus).
  • Analytical and skilled in reporting/optimization.
  • Bonus: healthcare marketing experience, API/CRM knowledge.

Why Join
:

Be part of Research Ayu's mission to expand access to evidence-based Ayurveda by driving patient engagement through innovative WhatsApp automation.

How to Apply
:

Email your resume to

 or WhatsApp

with the subject line "Application – WhatsApp Marketing Specialist".



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