PPC Executive

2 weeks ago

Okhla, Delhi, India Constrsolutions Full time ₹ 5,09,776 per year

About Travelounce Private Limited

Travelounce Private Limited is a growing travel solutions company offering tailor-made travel experiences, including flight bookings, hotel stays, and holiday packages. We are driven by innovation and performance, leveraging data-driven marketing to connect travelers with unforgettable journeys across the globe.

We are seeking a PPC Executive (Travel Industry) who can manage and optimize paid campaigns across multiple platforms to drive quality leads and achieve strong ROI for our travel business.

Key Responsibilities

  • Plan, execute, and manage PPC campaigns on Google Ads, Bing, Meta, and travel-specific advertising platforms.
  • Conduct keyword research, ad creation, and bid optimization to maximize visibility and conversions for travel-related campaigns.
  • Monitor daily campaign performance, analyze results, and make data-driven adjustments to improve ROI.
  • Create and interpret campaign performance reports using Google Analytics, Data Studio, or Power BI.
  • Collaborate with the SEO, content, and design teams to develop effective landing pages for travel promotions.
  • Optimize campaigns for different travel services including flights, hotels, and holiday packages.
  • Manage display, discovery, and remarketing campaigns to increase brand reach and retarget potential travelers.
  • Track and analyze key performance metrics such as CPC, CTR, CPA, and conversion rate to identify areas of improvement.
  • Stay updated on travel industry trends, seasonal demands, and platform updates to maintain competitive advantage.

Required Skills & Qualifications

  • Bachelor's degree in Marketing, Business, or a related field.
  • 2–4 years of proven experience managing PPC campaigns in the travel industry.
  • Strong knowledge of Google Ads, Meta Ads, Google Tag Manager, and Google Analytics (GA4).
  • Hands-on experience in conversion tracking, audience segmentation, and remarketing.
  • Analytical mindset with proficiency in Excel / Power BI / Google Data Studio.
  • Understanding of customer travel behavior, seasonal trends, and booking funnels.
  • Excellent written and verbal communication skills.

Preferred Skills

  • Experience with travel meta-search and OTA platforms (Skyscanner, Kayak, TripAdvisor, etc.).
  • Knowledge of Performance Max campaigns and automation tools within the travel sector.
  • Familiarity with landing page optimization tools (Unbounce, Instapage, etc.).

What We Offer

  • Competitive salary and attractive performance incentives.
  • Dynamic work environment within a leading travel brand.
  • Exposure to international travel campaigns and markets.
  • Learning and growth opportunities in digital travel marketing.

Job Types: Full-time, Permanent

Pay: ₹13, ₹42,998.34 per month

Work Location: In person

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