PPC Executive

About Travelounce Private Limited

Travelounce Private Limited is a growing travel solutions company offering tailor-made travel experiences, including flight bookings, hotel stays, and holiday packages. We are driven by innovation and performance, leveraging data-driven marketing to connect travelers with unforgettable journeys across the globe.

We are seeking a PPC Executive (Travel Industry) who can manage and optimize paid campaigns across multiple platforms to drive quality leads and achieve strong ROI for our travel business.

Key Responsibilities

• Plan, execute, and manage PPC campaigns on Google Ads, Bing, Meta, and travel-specific advertising platforms.
• Conduct keyword research, ad creation, and bid optimization to maximize visibility and conversions for travel-related campaigns.
• Monitor daily campaign performance, analyze results, and make data-driven adjustments to improve ROI.
• Create and interpret campaign performance reports using Google Analytics, Data Studio, or Power BI.
• Collaborate with the SEO, content, and design teams to develop effective landing pages for travel promotions.
• Optimize campaigns for different travel services including flights, hotels, and holiday packages.
• Manage display, discovery, and remarketing campaigns to increase brand reach and retarget potential travelers.
• Track and analyze key performance metrics such as CPC, CTR, CPA, and conversion rate to identify areas of improvement.
• Stay updated on travel industry trends, seasonal demands, and platform updates to maintain competitive advantage.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 2–4 years of proven experience managing PPC campaigns in the travel industry.
• Strong knowledge of Google Ads, Meta Ads, Google Tag Manager, and Google Analytics (GA4).
• Hands-on experience in conversion tracking, audience segmentation, and remarketing.
• Analytical mindset with proficiency in Excel / Power BI / Google Data Studio.
• Understanding of customer travel behavior, seasonal trends, and booking funnels.
• Excellent written and verbal communication skills.

Preferred Skills

• Experience with travel meta-search and OTA platforms (Skyscanner, Kayak, TripAdvisor, etc.).
• Knowledge of Performance Max campaigns and automation tools within the travel sector.
• Familiarity with landing page optimization tools (Unbounce, Instapage, etc.).

What We Offer

• Competitive salary and attractive performance incentives.
• Dynamic work environment within a leading travel brand.
• Exposure to international travel campaigns and markets.
• Learning and growth opportunities in digital travel marketing.

Job Types: Full-time, Permanent

Pay: ₹13, ₹42,998.34 per month

Work Location: In person