
Marketing Strategist
1 week ago
About the Role
We're seeking a Marketing Strategist with a proven track record in crafting and executing high-impact marketing initiatives, particularly for SaaS products. This role is pivotal in accelerating customer acquisition, strengthening brand positioning, and ensuring product-market fit through innovative, data-backed strategies.
As a key contributor, you'll take full ownership of strategic planning, design end-to-end marketing campaigns, and work cross-functionally to grow market share and brand equity.
What You'll Be Doing
- Develop and execute comprehensive marketing strategies aligned with SaaS product lifecycles and business goals.
- Identify and segment target audiences to improve engagement, acquisition, and retention.
- Define value propositions and positioning frameworks to gain a competitive market edge.
- Conduct thorough market research and competitor analysis to uncover trends and customer pain points.
- Lead demand generation campaigns across digital, social, email, SEO/SEM, and paid media.
- Implement and refine lead nurturing programs to reduce churn and increase LTV.
- Collaborate with content, design, sales, and product teams to ensure cohesive and high-performing campaigns.
- Monitor and optimize campaigns by tracking CAC, LTV, ROI, and other relevant KPIs.
- Manage the marketing budget efficiently while maximizing returns.
- Stay abreast of evolving SaaS marketing tools, channels, and technologies.
- Foster a culture of experimentation and continuous learning within the marketing team.
What We're Looking For
- Master's degree in Marketing, Business Administration, or a related field.
- 2–5 years of experience in marketing, preferably in a product/SaaS company.
- Strong background in strategic planning and end-to-end campaign execution.
- Proficiency with CRM platforms, CMS tools, and marketing automation systems.
- Solid understanding of market research methodologies and data analysis techniques.
- Excellent communication, collaboration, and presentation skills.
- A data-driven mindset with a keen focus on ROI and measurable impact.
- Familiarity with agile methodologies is a plus.
Why Join Us?
- Be part of a company founded by an IIM alumnus, built on strong values and vision.
- Collaborate with a high-caliber team of thinkers and doers who push boundaries.
- Thrive in a fast-paced, intellectually stimulating environment.
- Gain exposure to cutting-edge SaaS products and growth strategies.
- Enjoy a flexible, high-growth culture that prioritizes learning, ownership, and innovation.
Job Type: Full-time
Pay: Up to ₹3,000,000.00 per year
Application Question(s):
- Please mention your current CTC
- What is your expected CTC
- Notice Period ( in Days)
Work Location: In person
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